Transforming Workforce Strategy and DEI for Intuit
Explore How Draup Strengthened Talent Planning and Diversity Efforts for the $18B Enterprise Software Leader
About the Company
Intuit provides business and financial management solutions for SMBs, financial institutions, consumers, and accounting professionals. With over 15,000 employees, Intuit continues to innovate in talent strategy, location planning, and diversity initiatives to stay competitive.
Jennifer Basdekis
Staff Talent Intelligence Consultant
Before Draup
1
Location Feasibility Challenges
Limited insights into optimal regions for talent acquisition and business expansion.
2
Competitive Intelligence Gaps
Incomplete understanding of talent movement, skill trends, and peer capabilities.
3
Diversity, Equity, and Inclusion Limitations
Need for robust metrics to drive strategic diversity, equity, and inclusion initiatives.
The Core Challenges
To strengthen workforce planning with location intelligence and actionable insights, identify optimal markets and talent pools.
To gain deeper competitive intelligence, supporting data-driven decisions in hiring, retention, and skill development strategies.
To enhance DE&I measurement and reporting, enabling inclusive workforce planning and informed talent decisions.
The Solution
Outcome
Strategic Expansion
Leveraged Draup’s location intelligence to enter new talent markets, aligning with business goals for sustainable growth.
DE&I Improvements
Used Draup’s diversity metrics to guide inclusive hiring, increasing representation across executive and organizational levels.
Data-Driven Talent Planning
Strengthened workforce planning with actionable insights on skills, roles, and global talent pools for better decision-making.
Future-Ready Workforce
Enabled scalable strategies for growth, diversity, and talent optimization, supporting long-term workforce readiness.
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