Building a global data-driven workforce strategy for a Connecticut-based $30B tobacco giant

Discover How Draup Helped a Lifestyle Products Leader Optimize Global Workforce Planning Across R&D and Digital Functions

~83000

Employees

$37.9B

Revenue

Consumer Goods

Industry

Connecticut, U.S.

Headquarters

About the organization

The company, a leading consumer goods organization operating in 100+ countries, is transforming into a science-led, innovation-driven enterprise by enhancing R&D and digital capabilities and adopting a data-driven global workforce strategy to balance innovation with operational efficiency.

The Core Challenges

Fragmented Talent Data Across Functions
Needed a unified, data-driven framework to align global R&D talent strategy.
Emerging Skill Gaps in Biotech & AI
Rapid innovation created shortages in bioinformatics, data science, and cloud research.
High-Cost vs. Scalable Talent Hubs
Aimed to balance European R&D centers with cost-efficient hubs in Southeast Asia.
Need for Predictive Workforce Intelligence
Sought a data-backed model to localize planning and guide future investments.

The Solution

PROFILE
LOCATION ANALYSIS
TALENT MARKET INSIGHTS
CAREER PATHS
DATA INTEGRATION
TECH STACK
The image is for representational purpose only.
01
Life sciences Talent Market Assessment – Switzerland
Conducted end-to-end talent mapping across 4,500+ R&D roles, identifying Basel, Zurich, and Geneva as top hubs and validating Switzerland’s position as a high-value innovation market.
02
Data & Analytics Talent Location Strategy – Southeast Asia
Performed a comparative Location Capability Index across Malaysia, Indonesia, and the Philippines, assessing talent supply, competitiveness, and cost factors to identify scalable, cost-efficient digital workforce destinations.
03
Predictive Workforce Analytics Dashboard
Built a unified Global Talent Competitiveness Dashboard visualizing supply-demand ratios, cost trends, and hiring difficulty across major R&D and data markets to enable scenario-based workforce planning.
04
Predictive Talent Intelligence Dashboard
Designed a phased talent roadmap prioritizing near-term expansion in Southeast Asia and long-term localization in Switzerland, balancing innovation capacity with cost efficiency and future workforce readiness.
6,100+​
Locations
4M+​
Career Paths​
1.7M+​
Peer Group Companies​
28K+
Skills
3,500+​
Roles
1B+​
Professionals​
55K+​
Universities​
1B+​
Job Descriptions​
200K+​
Courses​
180K+​
Technology Solutions​
1.6M+​
Account Priorities​
Labor Market Data Contextualized with Business Intelligence for Every Decision

Analyzing 1B+ data points
daily from 100K+ sources

6,100+​
Locations
4M+​
Career Paths​
1.7M+​
Peer Group Companies​
28K+
Skills
3,500+​
Roles
1B+​
Professionals​
55K+​
Universities​
1B+​
Job Descriptions​
200K+​
Courses​
180K+​
Technology Solutions​
1.6M+​
Account Priorities​