Build where the Talent is, Not where you Think it iss.
Location Analysis
Compare locations on talent, cost, operating conditions and peer presence, weighted the way your business weighs them, at metro level rather than country averages.
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Trusted by The World's Largest Enterprises
THE LOCATION GAP
Plan your next talent hub with data, not guesswork
Choosing the wrong location can inflate operating and talent costs by 20–30% in the first 24 months
86%
of graduates from the top-20 universities took jobs in just ten talent hubs. Everyone is fishing the same ten ponds.
20%
fewer international graduates took US jobs in 2025. The pipeline the established hubs were built on is shrinking.
1000+
public companies have moved headquarters across state lines since 2020, most of them on cost tables rather than talent data.
Identify top-tier talent hubs with data-driven location scoring and ranking.
Talent & Cost Attributes
Talent size, demand, hiring difficulty, relevant graduates and growth rate for the role you need, side by side with median base pay, cost of living and corporate tax. Every attribute is comparable across metros, not national averages.
Operating Environment
Political stability, rule of law, unemployment, crime and pollution indices, average travel time and time-zone difference, all screened before you commit. Peer presence shows which competitors already operate there.
Talent Hub Index
Locations are ranked on a weighted index: talent size at 39%, relevant graduates at 14%, then cost, difficulty, pay and demand, with every input, weight and direction visible. Change the weights to match your priorities and the ranking recalculates as you go.
Your Footprint
Show results by metro, by country, or both, or filter to the locations you already operate and benchmark every candidate against them. Emerging secondary markets appear alongside the established hubs.
Outcomes
6,100+
Locations
4M+
Career Paths
1.7M+
Peer Group Companies
28K+
Skills
3,500+
Roles
1B+
Professionals
55K+
Universities
1B+
Job Descriptions
200K+
Courses
180K+
Technology Solutions
1.6M+
Account Priorities
Labor Market Data Contextualized with Business Intelligence for Every Decision
Analyzing 1B+ data points daily from 100K+ sources
6,100+
Locations
4M+
Career Paths
1.7M+
Peer Group Companies
28K+
Skills
3,500+
Roles
1B+
Professionals
55K+
Universities
1B+
Job Descriptions
200K+
Courses
180K+
Technology Solutions
1.6M+
Account Priorities
Real Stories.
Real Success.
Real Success.Enterprises do extraordinary things with Draup
Draup’s Ecosystem feature significantly reduces our research time, allowing for quicker access to actionable talent insights. Now, with everything consolidated under one platform, it has drastically sped up our research that would otherwise take days.
Sam Fletcher
Former Head of Talent Intelligence
Etter is one of the most advanced, groundbreaking tools to help HR leaders quickly understand how to redesign
jobs to leverage AI.
Josh Bersin
Founder and CEO
Discovering the world of business talents worldwide. Supplies knowledge about global talent status and search trends.
Vincenzo Cozzolino
SVP Learning & People Development
Most business and HR leaders recognize the critical role of workforce planning in enabling business performance. Yet, organizations often struggle to execute it effectively. Draup is one of the most promising solutions for closing this gap - unlocking the power of agentic AI and labor market data for faster, more informed talent decisions that drive business results.
Brian Heger
Founder of Talent Edge Weekly
Draup's insights have helped us adjust our approach to recruitment and location selection, empowering our business leaders to make informed decisions. This has optimized our talent acquisition processes and opened up opportunities for making diverse hires in locations we had not previously considered.
Jennifer Basdekis
Staff Talent Intelligence Consultant
Success Stories
Real workforce decisions, made on live market data, with the outcomes to show for it.
Frequently Asked
Questions
01
How is the Talent Hub Index calculated?
A weighted score across ten inputs: talent size (39%), relevant graduates (14%), cost of living, hiring difficulty, median base pay and talent demand (10% each), consumer price index, corporate tax and women representation (2% each), political stability (1%). Each input carries a stated direction, and every weight is editable.
02
Can we compare against our existing locations?
Yes. Filter the ranking to sites you already operate and benchmark any candidate against them on the same attributes.
03
What locations does Draup cover?
6,100+ locations across 140+ countries, resolved to metro areas rather than national averages.
04
Can we get this data into our own environment?
Yes. APIs, scheduled feeds to your lake or warehouse, and MCP for AI workflows.
05
How fresh is the data?
Talent, demand and cost signals refresh continuously. Government indices update on their published cycles, with an as-of date per attribute.
06
Who typically uses Location Analysis?
Workforce Planning, Corporate Strategy, Real Estate, Finance and HR leadership, usually together, on one shared ranking.
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