AI Workforce Transformation
AI Sales Agents
Built on Draup’s proprietary, continuously refreshed data layer, connecting insights across labor market, work architecture, business intelligence, and technology adoption.
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Trusted by The World's Largest Enterprises
Loved by Analysts
Trailblazer in HR Technology
10 mentions in reports and Hype Cycles
Etter
AI Workforce Transformation
Your Board Set an AI Target.Where’s the Workforce Plan?
Etter models AI's impact in your enterprise across every business unit, function, and workflow, quantifies the ROI, and builds the workforce transformation roadmap to win in the AI era.
Quantify the Disruption
Own the Transformation
Discover the True Shape of Work
Etter reads your process maps, task lists, and job descriptions, then compares them against the work actually running in your systems. The gap is the tasks your teams perform that no job description or org chart shows.
AI Readiness Diagnostic
Scores every task across the automation to augmentation spectrum, then rolls those scores into an AI Spectrum Score for each role. Etter grades every function for exposure and readiness and shows the reasoning behind each score.
AI Transformation Blueprint
Builds a digital twin of your workforce, then runs any transformation scenario against it, projecting the impact on headcount, cost, and capacity, and shows the return before the budget is committed.
Scenario Modeling & Impact Assessment
Builds a digital twin of your workforce, then runs any transformation scenario against it. Etter projects the impact on headcount, cost, and capacity, compares the scenarios side by side, and shows the return before the budget is committed.
HRIS Integration
Etter writes redesigned roles, job descriptions, and skills into Workday, SAP SuccessFactors, or whatever you already run, then reads workforce changes back in. No rip and replace.
AI’s biggest wins
lives in your org chart
14 days
to a full AI Workforce Diagnostic on your actual org data.
20-30%
of your roles scoped for headcount redeployment.
~$240M
in value you can unlock. (Modeled for a 20,000-person enterprise.)
<5hrs
to prepare a board-ready report each quarter, down from around 80 hours.
The Etter Advantage
Etter’s workforce insights are grounded in evidence, with clear data lineage behind every input.
Select any data point to trace its exact source, how it was checked, and why it can be trusted.
Explainable, not asserted
Open any automation percentage and see the task, the tool, and the skill behind it. Audit the reasoning, and make decisions with confidence, not faith.
Context over job titles
A biopharma PM isn’t the same as FinTech PM. Etter evaluates every role in the exact context of your industry, mapping real business priorities and leadership signals.
Named tech stack & skills
Not “AI will change this role.” Etter tells you which stack absorbs which task, who else in the market is doing it, and what skills your workforce needs to put it into practice.
Live labor market intelligence
Roles map to tasks, skills, and tech stack, combined with granular data on talent density, talent flow, supply and demand, compensation, and locations.
Start With a
Free AI Workforce
Diagnostic
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WEEK 1
Discovery Call
A 30-minute read on your priority functions, current org structure and HRIS environment. No slides, just your questions.
WEEK 2
WorkforcE Diagnostic
Etter runs on your selected functions, using your own role data. View AI Spectrum Scores, the financial impact of acting now versus in 12 months, and your three highest-priority workforce decisions.
WEEK 3
Full deploymenT
Your complete enterprise data comes online and your HRIS connects, with Etter running across every function you choose. One costed transformation roadmap, ready for the board.
AI Sales Agents
Agentic GTM Stack for Enterprise Sales
Your Board Set a Revenue Target.What’s your GTM Stack to Hit It?
Automate deep account research at scale, capture priority signals earlier, and get the next-best moves to win, expand, renew, and displace faster.
Powered by 50+ Draup agents
Built on Unparalleled Data Foundation
Continuous coverage across account, buyer, and industry data: business units, technographics, hiring signals, spend intent, and the committee behind each one.
Purpose-Built Agents for GTM Workflows
Select and deploy specialized AI agents built for distinct GTM plays to instantly transform multi-dimensional market intelligence into pipeline-generating sales plays.
Ready-to-Run GTM Plays with Draup Runbooks
Always-on monitoring agents detect signal shifts, run background impact analysis, and deliver the exact target, message, and action to win deals.
Draup Sales Agents
The AI-Native GTM Operating System
50+ Agents | Five revenue functions | One agentic stack
Sales
ACCOUNT
DISCOVERY
Account
Planning
Planning
Opportunity
Identification
Identification
Buyer
Identification
Identification
Trigger
Actions
Actions
Outreach &
Engagement
Engagement
Deal
Execution
Execution
Partnerships & Alliances
Partner
Discovery
Discovery
Partner Fit
Scoring
Scoring
Joint GTM
Planning
Planning
Co-sell
Enablement
Enablement
Partner
Performance
Performance
Alliance
Growth
Growth
Executive
Alignment
Alignment
Marketing
Product
Marketing
Marketing
Content
Marketing
Marketing
Demand
Generation
Generation
Lead
Scoring
Scoring
SDR / BDR
Enablement
Enablement
Events &
Experiential
Experiential
Brand & PR
Corporate Strategy
Market
Sizing
Sizing
TAM / SAM
Analysis
Target Market
Selection
Selection
Competitive
Landscape
Landscape
M&A / Partnerships Signals
Strategic
Narrative
Narrative
Board & Exec Reporting
Customer Success
Deal
Execution
Execution
Retention
Upsell
Cross-Sell
Outcomes, Quantified
~$188M
3-year revenue upsidefor a $5B B2B enterprise
~$450M
3-year cost saving
across the 5 GTM and strategy functions
50%
from first agent deploy to board-ready ROI
~1160FTEs
equiv. freed across 5 GTM & strategy functions.
The Draup Advantage
Agentic Sales Intelligence Powered by Granular, Multi-Dimensional Market Data
Proprietary Data Assets
- Outsourcing (GSI) & Workload Mapping
- Tech Stack Footprint
- Business Spend Intent
- Talent Flow & Hiring
Contextual GTM Intelligence Graph
- Initiative-Linked Hiring
- Capability Build-Out Signals
- Buying Committee Timing
- Budget Authority Mapping
Seamless GTM Stack Integration
- Agent2Agent Ready
- Native MCP & Model Access
- Turnkey CRM Integration
- Direct Data Pipelines
See Draup Agents
In Action
50+ Agents | Five revenue functions | One agentic stack
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6,100+
Locations
4M+
Career Paths
1.7M+
Peer Group Companies
28K+
Skills
3,500+
Roles
1B+
Professionals
55K+
Universities
1B+
Job Descriptions
200K+
Courses
180K+
Technology Solutions
900K+
Account Priorities
Labor Market Data Contextualized with Business Intelligence for Every Decision
Analyzing 1B+ data points daily from 100K+ sources
6,100+
Locations
4M+
Career Paths
1.7M+
Peer Group Companies
28K+
Skills
3,500+
Roles
1B+
Professionals
55K+
Universities
1B+
Job Descriptions
200K+
Courses
180K+
Technology Solutions
900K+
Account Priorities
Real Stories.
Real Success.
Real Success.Enterprises do extraordinary things with Draup
Draup’s Ecosystem feature significantly reduces our research time, allowing for quicker access to actionable talent insights. Now, with everything consolidated under one platform, it has drastically sped up our research that would otherwise take days.
Sam Fletcher
Former Head of Talent Intelligence
Draup’s data is now a critical part of the Microsoft customer sales journey. Their deep account intelligence has really pulled through in helping us unlock several enterprise accounts. Our sellers spend less time on research, & instead focus on building actionable strategies for our sales plays. The savings in time, cost & research efforts are a game-changer.
Vijay Rajagopalan
Partner GM Product & Engineering – Business & Industry Copilot
Every business leader is trying to understand how AI will transform its workforce, and this means jobs, roles, skills, and systems. Etter from Draup is one of the most advanced, groundbreaking tools I've seen, to help HR professionals quickly understand how to redesign jobs to leverage AI.
Josh Bersin
Founder and CEO
Structured aggregation and processing of data is a pleasant help in daily business; Draup is responsive to feedback and additional requests at short notice. Provides valuable background information for sound decision making in complex business areas.
Peter Schmutzer
Ex- Director - Purchasing, OPD, Supplier Relationships & Strategy
Discovering the world of business talents worldwide. Supplies knowledge about global talent status and search trends.
Vincenzo Cozzolino
Head of People Strategy & Governance
Impactful insights, delivered real-time
Access insights via MCP, A2A, APIs, native integrations, or scheduled data feeds.
Agent2Agent
Best for multi-agent workflows
Your agents delegate research and prospecting tasks to Draup Sales Agents and get structured work back. No custom integration.
Model Context Protocol
Best for AI clients and assistants
One connection for copilots and assistants. Natural language queries on live workforce and skills data, scoped to your license.
HRIS Integrations
Best for your existing HR stack
Native connectors for HRIS, HCM, and ATS platforms like Workday, SAP SuccessFactors, and Oracle HCM. Role, skill, and workforce intelligence flows into your people systems.
CRM Integrations
Best for your existing GTM stack
Native connectors for CRM and sales engagement platforms like Salesforce, HubSpot, and Microsoft Dynamics 365. Account intelligence and buyer signals land where your reps already work.
APIs
Best for building on our data
REST endpoints for sales and talent data: account intelligence, buyer contacts, tech stack, market signals, roles, skills, and labor market benchmarks. Query what you need, embed it where your teams already work.
Data Feeds & Marketplaces
Best for analytics at scale
Scheduled pushes to your data lakes and warehouses: S3, ADLS, BigQuery, SFTP. Or subscribe through Snowflake and Databricks.
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