SMB-Friendly Hiring Intelligence with Gusto + Draup

Draup integrates with Gusto to validate role availability, reduce hiring risks, and guide expansion into new regions.

Why Draup + Gusto

Draup extends Gusto by adding external labor availability, regional benchmarks, and role feasibility insights that SMBs typically lack. This combination helps smaller teams validate hiring decisions, reduce expansion risk, and plan confidently using the same workforce intelligence leveraged by large enterprises.

About Gusto

Gusto is an HRIS for small businesses to manage payroll, benefits, and hiring. Draup adds labor intelligence - local availability, expansion risk reduction, and benchmarks for SMBs.

How the Integration Works

  • 1Sync Draup’s talent intelligence directly into ATS/HRIS workflows and recruiter pipelines.
  • 2Surface key signals like candidate mobility, skills supply/demand, compensation shifts, competitor hiring, location trends and high-intent profiles.
  • 3Trigger smarter sourcing, outreach, and prioritization actions aligned with live talent-market context.
  • 4Accelerate time-to-hire and quality-of-hire with high-quality data supporting recruiters at every stage.

Talent Teams with Gusto + Draup see

  • Clear validation of role availability in local markets
  • Reduced risk when expanding into new regions
  • Better-informed hiring plans grounded in real supply data
  • Access to enterprise-grade benchmarks without added complexity

What You Can Do

  • Validate whether local markets support planned roles
  • Assess expansion feasibility before entering new regions
  • Benchmark hiring expectations using external labor data
  • Improve workforce planning with market-backed insights

Draup Works Wherever Your Teams Work 

Draup connects with 30+ ATS, HRIS, and HCM platforms, so your recruiters, workforce planners, and HR leaders get market intelligence in the tools they already rely on.

Frequently Asked Questions

What does Draup add to Gusto?

Labor availability, regional benchmarks, and hiring feasibility insights.

How is the data refreshed?

Datasets update regularly to reflect changing market conditions.

Who benefits most?

Workforce planning, HR analytics, TA leadership, and strategy teams.

Does this integrate with existing HR systems?

Data blends naturally with HRIS exports and internal workforce datasets.