About the Company

A global pioneer in digital experience technologies, creative software, and AI-driven content solutions, the company empowers millions of users and enterprises worldwide. With operations across 40+ countries and a rapidly expanding AI product ecosystem, the company continues to redefine how digital content is created, managed, and delivered.

Before Draup

1

Fragmented Talent Visibility

Limited insight into global talent availability and competitiveness across engineering, data, and sales roles.

2

Rapidly Evolving AI Skill Needs

Generative AI accelerated demand for new job families and clearer future skill pathways.

3

Unclear Global Hub Strategy

Lack of a data-backed approach for prioritizing and scaling AI-focused talent hubs.

4

Need for AI Thought Leadership Support

Required evidence-backed insights to strengthen positioning in global AI workforce transformation.

The Core Challenges

Standardize talent and skill frameworks across global tech functions.

Adapt to rapidly evolving AI skill demands and emerging job families.

Identify and prioritize scalable global hubs for AI-focused talent growth.

Build a unified model for evaluating universities and research ecosystems.

The Solution

PROFILE
LOCATION ANALYSIS
TALENT MARKET INSIGHTS
CAREER PATHS
DATA INTEGRATION
TECH STACK
01
Global Talent Trend Analysis
Mapped global profiles and job descriptions to identify evolving AI skills, emerging roles, and future competency needs across key functions.
02
Generative AI Workforce Impact Study
Evaluated AI’s impact on workloads and skill gaps, defining reskilling pathways for transitioning roles into AI-driven capabilities.
03
AI Hub Prioritization & Location Strategy
Benchmarked global markets on talent maturity, cost, and ecosystem depth to identify scalable AI hubs for expansion.
04
University & Ecosystem Benchmarking
Assessed universities on graduate readiness and research strength to solidify partnerships and build sustainable AI talent pipelines.

Outcome

AI Workforce Strategy

A unified model integrating AI readiness, talent analytics, and hiring competitiveness across global markets.

Strategic Hub Identification

Vancouver, Toronto, and Bucharest emerged as high-potential, scalable AI centers.

Future Ready Skill Framework

Clear reskilling and upskilling pathways enable seamless transitions into AI-centric roles.

Stronger Academic Partnerships

Deepened partnerships with top AI universities to secure long term, innovation aligned talent pipelines.

Powered by unparalleled global labor & market data

19K+
Skills
850M+
Professionals
5700+
Locations
1.6M+
Peer Group Companies
1B+
Job Descriptions
4M+
Career Paths