Strategic Workforce Intelligence Partnership with The Iconic Swoosh Sportswear Brand
Discover How Draup Enabled Global Talent Visibility and Scalable Workforce Planning for a Consumer Lifestyle Brand
About the Company
A multinational global sportswear industry leader, the company is recognized for its innovation and digital-first approach. The company emphasizes sustainability, design leadership, and a strong omnichannel customer experience as it expands its digital and retail operations. To evolve into a technology-empowered, data-driven enterprise, leadership is focusing on a global workforce strategy, optimizing efficiency, identifying cost-effective hubs, and securing high-quality talent in the Technology, Retail, and Supply Chain sectors.
Before Draup
1
Fragmented Global Talent Visibility
Limited clarity on talent supply, cost competitiveness, and hiring feasibility across global markets, especially for tech, retail, and operations roles.
2
High Costs in Mature Markets
Strong talent density but challenged by rising costs, high attrition, and scalability constraints.
3
Evolving Retail & Supply Chain Skills
AI-powered analytics, digital retail, and automation introduced new gaps in forecasting, merchandising, and logistics capabilities.
4
Need for Predictive Workforce Insights
Leadership required forward-looking intelligence to align global workforce expansion with long-term transformation initiatives.
The Core Challenges
To unify global workforce and talent data across mature and emerging markets.
To balance cost, capability, and proximity while structuring scalable global hubs.
To forecast skill shifts driven by AI, analytics, and automation across digital, retail, and supply chain roles.
To develop predictive, region-specific insights for workforce and location decisions.
The Solution
.svg)
.svg)
Outcome
Evidence-Based Global Workforce Strategy
Established a unified, data-backed workforce model integrating talent supply, cost, competitiveness, and skill depth across mature and emerging hubs.
Optimized Global Hub Structure
Implemented a three-tier framework balancing innovation hubs, operational centers, and nearshore markets to support scalable, cost-efficient global workforce growth.
Enhanced Workforce Agility & Scalability
Enabled dynamic workforce allocation through predictive analytics, reducing time-to-hire and improving deployment efficiency across global functions.
Sustainable Cost Optimization
Achieved significant operational efficiency by leveraging regional cost equivalence, enabling the organization to employ approximately 1.4 FTEs in Europe and 2.3 FTEs in India for every 1 FTE in the U.S.
Powered by unparalleled global labor & market data
.svg){kind=small}
.svg)
.svg)
.svg)
