Building a Future-Ready Graduate Talent Strategy in an AI Disrupted Hiring Market
Discover how Draup helped turn AI disruption and campus data into smarter graduate hiring.
~30000
Employees
$4.9B
Revenue
Telecom Software & Technology Services
Industry
Chesterfield, Missouri, USA
Headquarters
About the organization
The organization is a global leader in software and technology services for the communications and media industry, serving the world's largest service providers across revenue management, network operations, and digital transformation. Operating in over 85 countries with more than 30,000 employees and annual revenues exceeding $4.5 billion, it sits at the intersection of enterprise technology and industry-wide transformation. As 5G, cloud-native infrastructure, and AI reshape the communications landscape, the organization has made building a future-ready workforce — particularly at the graduate level — a strategic priority.
The Core Challenges
Entry-Level Demand Collapse
Entry-level tech hiring had declined sharply since 2022, with global job postings down approximately 63% from peak. The organization needed a structured view of which roles were most affected and whether the trend was cyclical or structural.
Role Transformation Ambiguity
The workloads of Software Development Engineers, QA Engineers, and DevOps professionals were being reshaped by AI — but the precise shift from automated to augmented to human-led tasks was not well mapped, making it difficult to calibrate graduate expectations and onboarding programs.
Campus Hiring Intelligence
The organization lacked a consolidated, data-backed view of hiring volumes, placement patterns, and recruiter trends across Tier 1 and Tier 2 B-schools in India — making it difficult to prioritize campus investment and identify which institutes offered the best talent-to-cost fit for different functional needs.
Employer Category Position
The organization had limited visibility into its hiring presence relative to peers — including IT services firms, Big Tech, hyperscalers, and telecom software competitors across both Tier 1 and Tier 2 campuses, making it difficult to identify strategic whitespace for early campus engagement.
The Solution
DevOps Engineer
PROFILE
LOCATION ANALYSIS
TALENT MARKET INSIGHTS
CAREER PATHS
DATA INTEGRATION
TECH STACK
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01
Hiring Trend & Market Intelligence
Mapped the structural shift in entry-level tech hiring across the U.S., UK, Germany, India, and France — with job postings still 50% below early-2022 peaks. India’s top IT services firms recorded a 20-year low in fresh graduate intake, with two of the largest pausing campus placements entirely. Of active tech roles, 53% now explicitly require AI skills. Profiled the fastest-growing emerging roles — Prompt Engineer (~300% demand growth in two years), AI/ML Engineer, Cybersecurity Analyst, and GRC Analyst.
02
Role-Level Workload Transformation
Delivered a granular workload transformation map across five core early-career engineering roles — SDE, Test and QA Engineer, DevOps Engineer, Systems Engineer, and AI/ML Engineer — distinguishing AI-automated tasks from AI-augmented responsibilities and human-led work. With AI now generating 30–60% of routine code at major tech firms, the entry-level SDE role is shifting from code writing toward reviewing, refining, and validating AI outputs. Regression execution and test case creation have shifted substantially to AI for Test Engineers, with the human role moving up the value chain.
03
Campus Hiring Landscape Mapping
Mapped placement volumes, top domains, prominent roles, leading recruiters, and hiring locations across all 51 institutes. Nearly half of Tier 1 placement offers are concentrated among the top IIMs and ISB — with the leading three institutes recording 870, 590, and 576 offers respectively. Among Tier 2 institutes, the top three led placements at average CTCs of INR 12–18 LPA, offering meaningful cost leverage for high-volume operational and analytics hiring.
04
Employer Category Intelligence
Assessed campus hiring intensity across four employer categories: IT Services firms (very high presence), Big Tech (selective and declining), Hyperscalers (under 2% of disclosed MBA offers at Tier 1 campuses in 2024), and telecom software peers (fewer than five recorded MBA hires across Tier 1 institutes). This limited peer presence in management pipelines was identified as a clear first-mover opportunity for the organization.
Outcome
6,100+
Locations
4M+
Career Paths
1.7M+
Peer Group Companies
28K+
Skills
3,500+
Roles
1B+
Professionals
55K+
Universities
1B+
Job Descriptions
200K+
Courses
180K+
Technology Solutions
900K+
Account Priorities
Labor Market Data Contextualized with Business Intelligence for Every Decision
Analyzing 1B+ data points daily from 100K+ sources
6,100+
Locations
4M+
Career Paths
1.7M+
Peer Group Companies
28K+
Skills
3,500+
Roles
1B+
Professionals
55K+
Universities
1B+
Job Descriptions
200K+
Courses
180K+
Technology Solutions
900K+
Account Priorities
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