B2B Data Enrichment for CRMs
Keep your CRM accurate and actionable. Draup enriches every record with fresh firmographic, technographic, and buyer data.
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Your CRM’s Only as Smart as Its Last Update
When your CRM data is outdated, incomplete, or disconnected from real market signals, your GTM teams cannot effectively address your Total Addressable Market
Fragmented Records
Duplicate accounts and inconsistent firmographics make segmentation impossible. Sales reps spend more time fixing data than using it.
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Outdated Buyer Information
Decision-maker data goes stale fast. Without visibility into who leads, who’s moved, and who owns what, your CRM turns from a growth engine into a guessing game.
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Disconnected Systems
Sales, marketing, and RevOps often operate on different data sources. Without unified enrichment, insights stay trapped in silos, creating blind spots and misalignment.
Static Data, Missed Signals
CRMs built on one-time uploads can’t track real-time triggers like funding rounds, tech refresh cycles, or leadership moves, the very signals that drive engagement.
Clean, Complete, and Continuously Updated Data for CRMs, at Scale
Contact & Org Enrichment
Up-to-date executives, org charts, and role hierarchies help you reach the right buyers instantly.
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Firmographic & Technographic Data
Verified company details, industry segments, IT footprints, and technology stacks across 56K+ product categories, all mapped directly to your CRM accounts.
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Intent & Trigger Signals
Funding events, hiring trends, M&A, renewals, and technology refreshes, real-time cues that reveal when accounts are ready to buy.
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Skills & Capability Insights
Understand what your target companies are building, hiring, or outsourcing, and align your outreach to real business priorities.
Your CRM, Now Smarter with Draup’s Sales Intelligence
Draup B2B Data Enrichment For CRMs Powers Every Stage Of Your GTM Motion.
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Account Prioritization
Prioritize accounts with signal-driven scoring from real-time firmographic, technographic, and intent data. Focus where conversion is highest.
Account Planning
Win key accounts with 360° intelligence. Combine org charts, executive moves, and capability insights for a full view of influence and opportunity.
Precision Prospecting
Identify buying committees and reach the right decision-makers. Use enriched contact data to target who’s who, no more chasing outdated leads.
Account Growth
Drive retention and expansion with live intent signals. Spot funding, hiring, and capability shifts that signal new revenue moments.
Partner Sales
Accelerate joint pursuits with shared ecosystem intelligence. Discover where partners are co-developing or outsourcing to align and co-sell faster.
Built for Seamless CRM Integration
One-Click Syncs
Push enriched data and insights into Salesforce, HubSpot, or your preferred vendor.
Customizable Rules
Choose what to enrich (contacts, tech stack, signals) and how frequently.
Explainable Fields
Every record comes with clear enrichment reason codes and signal sources.
Always-On Updates
Draup continuously refreshes CRM data so it never goes stale again.
Turn CRM Chaos Into Clarity
From Stale Records to Signal-Driven Engagement.
See Clearly
Every account reflects the latest people, moves, and market shifts
Act Faster
Real-time signals reveal when buyers are ready to engage.
Sell Smarter
Context-rich insights help reps reach the right decision-makers.
Stay Aligned
Marketing, sales, and RevOps work from the same live data.
Enterprises do extraordinary things with Draup
Real stories. Real Success.
Powered by unparalleled global market data
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Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
Frequently Asked Questions
What makes this different from a generic lead list or people search tool?
Lists give names. We give signals + context: Business Intentions, stack changes, financials, geo footprint, outsourcing, and buyer-org maps, so reps know who to contact and what to say.
How do you decide which accounts to prospect first?
Accounts are scored on Fit, Intent, and Timing. Fit = ICP firmographics & footprint; Intent = Business Intentions, started/stopped tech, outsourcing; Timing = exec moves, renewals, real-time events, and reachability.
Can we micro-target opportunities (e.g., by install base or region)?
Yes. Filter by competing install base, product segment, R&D/hiring locations, partner presence, and outsourcing footprints to zero in on winnable niches.
How do you personalize outreach at scale?
We generate message kits from account characteristics, emerging use cases, and buyer viewpoints, mapped to the actual committee (influence/role), so sequences land with relevance.
Where does the data come from and how fresh is it?
Multi-source, corroborated, and continuously refreshed. Trigger alerts fire on stack changes, exec moves, M&A, center setups, renewals, and other meaningful events.
Will this replace our sales-engagement tool?
No. It feeds your engagement platform and CRM with prioritized accounts, contacts, reason codes, and next best actions so your current sequences work smarter.
How accurate are the contacts?
We use public, verified professional data with confidence scoring and easy suppression/dedupe. You control validation rules before anything reaches reps.
Is it GDPR compliant?
Yes. GDPR-aligned practices, data minimization, auditability, and role-based access. We only use publicly available professional information.
Can we bring first-party signals?
Absolutely. Ingest product usage, win/loss, campaign engagement, and partner telemetry; fold them into scoring and routing in your CRM.
How does this help SDR, AE handoffs?
Shared lists, tags, and notes, territory locks, and reason codes keep everyone working the same prioritized plan without collisions.
Do you support partner, ISV attach and competitive displacement?
Yes. Prospect where install base + started/stopped signals indicate attach or replacement; coordinate with alliances on timing and target contacts.
How fast to first value?
Teams typically publish Top-100 prioritized prospects per territory and launch signal-based plays in week one.
How do we measure ROI?
Track lift in reply rate, meetings set, meeting→opportunity conversion, stage velocity, win rate, ACV, and cost-to-sell (research time saved).
Can we customize models and thresholds?
Yes. Tune weights, decay windows, and filters by region, segment, product line, and motion (net-new vs. expansion).
What about inbound leads - do you help prioritize them too?
Yes. Score inbound against the same Fit, Intent or Timing model to bubble up high-propensity leads and route them instantly.
How do you reduce noise and false positives?
We require multi-signal corroboration, apply recency decay, and let you set minimum buyer-coverage rules so reps only work reachable, relevant prospects.
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