Convert More Leads with Salesforce + Draup
Draup integrates seamlessly with Salesforce to enrich your GTM workflows with real-time account, buyer, and industry intelligence.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Why Draup + Salesforce?
Salesforce centralizes customer relationships while Draup enriches them with real-time market, buyer, and account intelligence. Together, they give GTM teams a complete, always-current view of their pipeline, helping them prioritize faster, plan smarter, and convert more efficiently without leaving their CRM.
About Salesforce
Salesforce is the world’s leading CRM, powering sales, marketing, and RevOps teams across industries. While it excels at managing pipelines and customer relationships, it often requires extensive research to keep data fresh. Draup solves this by embedding enriched account, buyer, and industry intelligence directly into Salesforce, so your GTM teams always act with the latest context.
How the Integration Works
- 1Enrich Salesforce records with buyer, account, and industry signals from Draup.
- 2Surface real-time changes such as org shifts, hiring trends, digital maturity, market movement.
- 3Activate stronger account planning motions using org charts, role insights, and capability signals.
- 4Accelerate deal cycles with AI-ready data fueling forecasting and copilot experiences.
GTM teams that use Salesforce + Draup see
- Better qualification powered by external intelligence.
- Stronger account planning using verified org and technographic insights.
- Faster deal cycles due to reduced manual research.
- A smarter, more complete Salesforce experience aligned with market realities.
What You Can Do
- Prioritize accounts and leads using real-time growth, hiring, and buyer movement signals.
- Build more informed account strategies using org charts, technology stacks, and capability insights.
- Improve forecasting accuracy by adding external market and account-level signals to Salesforce data.
- Spot expansion opportunities with insights into role shifts, digital maturity, and market direction.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What type of intelligence does Draup bring into Salesforce?
Draup adds structured account, buyer, and industry signals that enhance GTM visibility inside Salesforce.
How does Draup typically integrate with Salesforce?
The connection is designed to align smoothly with existing Salesforce workflows, making enriched intelligence easily accessible.
Can this improve pipeline quality and prioritization?
Many teams use the additional signals by Draup to refine lead and account prioritization for stronger GTM outcomes.
How frequently is the intelligence updated?
Data refreshes occur everyday so teams stay aligned with the latest account and market movements.
Which teams benefit the most from this integration?
Marketing, sales, SDR teams, and RevOps generally see the strongest improvements.
Does this help with AI, copilots, or forecasting tools?
Yes, structured Draup datasets often support AI-driven GTM workflows and predictive revenue models.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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