Industry Intelligence for Enterprise Sales
Discover emerging trends, use cases, and real-time signals; translated into plays your sales teams can run - Now.
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Enterprise sales teams lose to mis-timing and mis-fit
Without 360 industry context, reps reach out to prospects with misplaced priorities while the pipelines stall and deals are lost.
Generic Messaging
Outreach misses the buyer’s industry context, making pitches sound disconnected from real business needs.
Time Lost to Research
Reps waste hours scanning reports, news, and job boards instead of selling - slowing velocity and momentum.
Poor Territory Alignment
ABM and territory plans aren’t tied to where demand is forming, diluting pipeline quality and conversion.
Unclear Product Focus
Practice and product teams lack visibility into breakout use cases, leading to missed bets on emerging markets.
Draup Industry Intelligence is your vertical growth engine
Aggregate and Standardize millions of market signals to answer decisive questions
- What are emerging trends in the industry?
- What opportunities does this create for my product/service?
Spot the digital/AI transformation initiatives trending inside each target industry.
- What are future trends and industry needs?
- Who and what are shaping the ecosystem?
Understand market maps, key drivers, and the companies shaping the space.
- Which are the vertical the needs to be targeted ?
- What signals create entry points now?
Track live updates like new centers, partnerships, renewals, M&A, investments, layoffs, executive movements, etc.
Use Cases
Vertical ABM & Message-Market Fit
Build campaigns on emerging use cases. Arm reps with KPIs and workflows that speak the buyer’s language.
Territory & Portfolio Prioritization
Focus on sub-segments where ecosystem drivers and startup momentum indicate budget and urgency.
Deal Origination from Real-Time Industry Signals
Convert partnerships, renewals, M&A, center setups, exec moves, and hiring/layoff cycles into warm entry points.
Industry-Specific Partner/Alliance Plays
Identify top employers and startups to co-sell, co-market, or attach services, speeding entry into fast-moving spaces.
Practice & Product Strategy
For services: align offerings to vertical workflows and KPIs.
For software: tailor packages and pricing to industry-specific outcomes.
Competitive Positioning and Whitespace
Benchmark your solutions, narratives, and pricing against peers. Identify untapped sub-industries, emerging technologies, and buyer segments where your competitors aren’t yet active.
Outcomes & Value
Every KPI improves when you sell where momentum lives.
- Sales cycle & slip risk
- Research time & cost-to-sell
- Win rate & ACV
- Meeting → Opportunity conversion
Enterprises do extraordinary things with Draup
Real stories. Real Success.
Core Capabilities
Industry Curator
Search across 33 verticals and 256 sub-verticals, discover use cases, and assess ROI.
Deals
See who’s buying what - workloads, partnerships, and vertical case examples.
Talent Demand
Hiring and role/skill intensity trends as demand proxies.
Ecosystem
Visual maps of locations, employers, startups, and partnerships.
Signals
Curated, real-time industry events (new investments, new centers, M&A, partnerships, executive movements, layoffs, more).
Stack IQ
Technology adoption insights across industries for solution-fit selling.
Powered by unparalleled global market data
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Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
- Low dev effort to feed existing workflows
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
- Overhead to build custom models
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Frequently Asked Questions
What is Industry Intelligence?
Industry Intelligence surfaces emerging use cases, ecosystem drivers, market maps, top startups/employers, and real-time industry events.
How is Industry Intelligence different from Account or Buyer Intelligence?
Industry Intelligence tells you what the market wants next. Account Intelligence explains how a specific company is positioned (financials, footprint, tech changes, outsourcing). Buyer Intelligence maps who decides (org structure/personas). Together, they form a complete growth picture.
Where do “emerging use cases” come from and how often are they updated?
Use cases are distilled from cross-industry research, public filings, product launches, partnerships, venture activity, hiring patterns, and credible media/analyst coverage. We continuously refresh them and attach workflows and KPIs so sellers can translate a trend into a relevant talk track immediately.
What real-time signals do you track?
Center setups/expansions, partnerships, contract renewals, M&A, investments, executive movements, hiring slowdowns/layoffs, and other major industry events - each a deal trigger for timing outreach.
Which industries are covered?
We provide deep coverage across 33 industries, with granularity across 256 sub-segments (e.g., automotive ADAS, financial fraud risk, healthcare virtual care). You can prioritize the verticals most relevant to your GTM.
Can we tailor use cases to our product/practice areas?
Yes. We align industry use cases to your offerings and surface talk tracks, proof points, and KPIs that match your product modules or service lines.
How do reps actually consume this?
Through sales-ready vertical briefs and opportunity views that summarize: the emerging use case, the business problem it solves, example workflows/KPIs, notable companies, and fresh signals to open a conversation now.
Does this integrate with our CRM/ABM stack?
Yes. Teams typically push prioritized industries/use cases and signal-based opportunities into their CRM/ABM with standard exports or APIs. Native connectors are available for major CRMs; we’ll align to your process and taxonomy during onboarding.
What KPIs should we expect to influence?
Lead generation, Pipeline coverage & quality, meeting-to-opportunity conversion, win rate, ACV, sales cycle time, expansion/renewal revenue, forecast accuracy, and cost-to-sell (less research, more selling). Results vary by motion and adoption.
How fresh is the data?
Signals and industry events are monitored continuously; use-case libraries and ecosystem drivers are routinely refreshed. You’ll also get alerts when material events occur in your target verticals.
How do you ensure accuracy?
We favor multi-source corroboration, structured normalization, and quality checks before insights reach sellers. Each signal ties back to an attributable source for auditability.
Is this compliant with privacy regulations?
Yes. Industry Intelligence relies on publicly available information and aggregated data; when combined with Buyer Intelligence, we follow GDPR-aligned practices and respect your governance controls.
Can we get custom dashboards and alerts?
Absolutely. Create saved views by vertical, sub-segment, or theme (e.g., “cost optimization,” “AI enablement”) and subscribe to real-time alerts for events that matter to your territory.
How is Industry Intelligence priced?
Pricing reflects user seats and scope (industries, sub-segments, and alerting). We’ll share a tailored plan based on your sales coverage model.
How does this compare to generic “intent data”?
Traditional intent often infers interest from web behavior. Industry Intelligence is strategy-level - it tells you which use cases are breaking out, why, and where budgets are forming, then pairs that with timely events so your outreach lands with context.
Can you support a pilot or proof of value?
Yes - we can stand up a focused pilot in your priority verticals and measure impact on early-stage conversion and opportunity creation.
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