Personalize Every Interaction with Freshsales + Draup
Bring account health, competitor tracking, and buyer intelligence into every Freshsales rep workflow.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Why Draup + Freshsales?
Draup strengthens Freshsales by adding buyer intelligence, account health indicators, and competitive signals directly into your workflows. This gives reps a clearer understanding of where each account stands, how decision-makers are shifting, and when engagement is most likely to land. With richer context guiding every touchpoint, teams can personalize outreach more effectively and advance opportunities with greater confidence.
About Freshsales
Freshsales by Freshworks is a CRM built to unify customer data and interactions. Draup integration embeds account intelligence into Freshsales, giving sellers a full view of account health, competitive activity, and buyer context.
How the Integration Works
- 1Connect Freshsales with Draup’s buyer, account, and competitive datasets.
- 2Auto-enrich CRM records with account health scores and market signals.
- 3Identify competitive pressures, readiness indicators, and buyer movements.
- 4Apply insights across outreach, prioritization, and opportunity workflows.
GTM Teams with Freshsales + Draup see
- Deeper account visibility supported by health, buyer, and competitive signals.
- More personalized outreach grounded in real-time context.
- Smarter prioritization using readiness and demand indicators.
- Stronger pipeline outcomes driven by enriched CRM intelligence.
What You Can Do
- Gain a unified view of account health powered by real-time Draup insights.
- Personalize outreach using buyer context, industry shifts, and growth signals.
- Track competitor activity to refine messaging and timing.
- Prioritize accounts showing readiness cues or upward movement.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Freshsales?
Draup provides account health signals, buyer insights, competitive activity data, and industry context.
How does Draup align with Freshsales workflows?
The integration blends smoothly into opportunity, outreach, and pipeline workflows, making insights easy to activate.
Can this improve personalization and engagement?
Yes, teams use external intelligence to tailor messaging and timing with precision.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support forecasting or GTM planning?
Yes, Draup signals help strengthen forecasting accuracy and GTM focus.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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