AI-Powered Intelligence for Channel Partner Sales
Co-sell faster. Penetrate deeper. Prove impact.
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If everyone’s a partner, no one is a plan
Today’s channel motions are fragmented, slow, and hard to prove.
Blind spots on incumbency
Who’s embedded where, with which workloads, and who they influence.
Fragmented co-sell motions
Slow handoffs, collisions, and generic plays that ignore strengths.
Shallow account penetration
No shared view of buyer committees, intentions, or regional delivery.
Hard-to-prove impact
Pipeline influence and MDF ROI remain anecdotal, not accountable.
Signals pick the plays; partners open the doors
A partner growth system that aligns customers, partners, and sellers
1
Optimize Partnerships &
Co-Sell Plays
Identify incumbent relationships and partner strengths; match live account signals to trigger attach or displacement co-sell opportunities.
2
Account Penetration & Joint Pursuit Strategies
Map buyer committees, uncover whitespace, and push Top-N partner plays with joint pursuit plans and integration bundles.
3
Routing, Governance & Measurement
Route deals to the right alliances with traceable ownership; track partner-influenced pipeline, attach rate, and win rate in one view.
FROM LIVE SIGNALS TO ACTION
Partner & Buyer Context Mapping
See which partners are embedded across accounts, workloads, and regions; overlay buyer committees with delivery hubs.
Opportunity Routing & Co-Sell Activation
Match live account signals - renewals, tech churn, and investments - to the right partner play for faster, smarter pursuits.
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Performance Reporting & Impact Tracking
Track partner influence across pipeline, attach rates, and revenue outcomes to measure real contribution and ROI.
How It Works
Co-sell with speed and proof
More attach. More influence. More revenue.
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Use Cases
Co-sell Opportunity Discovery
Find deals where a GSI’s incumbent footprint + stack churn signal immediate attach.
Competitive Displacement
When a rival vendor is “stopped using,” pair with the partner who owns the workload.
Regional Capacity & Coverage Planning
Align territories to delivery centers, partner locations, R&D hubs, and hiring momentum.
Executive Access Programs
Use partner relationships + Draup buyer maps to open doors and multi-thread.
Renewal Defense & Expansion
Spot renewal windows and align save/expand plays with the partner already delivering.
Joint QBRs
One click exports a partner + customer account plan: signals, buyers, plays, and results.
Enterprises do extraordinary things with Draup
Real stories. Real Success.
Powered by unparalleled global market data
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Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
- Low dev effort to feed existing workflows
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
- Overhead to build custom models
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Frequently Asked Questions
What problems does a partner sales intelligence platform actually solve?
It tells you which partners to team with on which accounts, why now, and what play to run - using signals on incumbency, workloads, stack churn, Business Intentions, buyer orgs, and geo capacity.
How do we discover co-sell opportunities with GSIs and RSIs?
We rank accounts by fit, intent, and timing and overlay incumbent outsourcing relationships, practice strengths, certifications, and delivery centers to surface high-probability attach/displace plays with reason codes.
Can it map who’s already embedded at the account (incumbency)?
Yes. See current providers by workload/region, engagement depth, and exec influence to decide whether to attach, expand, or replace.
How do we avoid partner collisions and territory conflicts?
Use routing rules, capacity thresholds, account locks, and audit trails. Duplicate deal-reg is flagged with dedupe logic + evidence (who saw what, when).
Will it speed up co-sell velocity?
Yes. Alerts on renewals, stack changes, exec moves, and M&A trigger ready-made joint plays; tasks push to CRM/PRM with owners, deadlines, and next steps.
How does it help with executive access?
Combine buyer-org maps + influence scores with partner relationships to identify the warmest path to senior stakeholders, plus talk tracks tied to stated priorities.
Can we plan coverage by region and practice?
See delivery/R&D hubs, hiring heat, partner capacity, and account footprint to focus the right partner in the right geography for each pursuit.
How do we measure partner impact (not just sourced deals)?
Attribution dashboards track partner-sourced and -influenced pipeline, attach rate, cycle time, win rate, and deal-reg acceptance speed, by partner, region, practice, and product.
Does it support MDF planning and proof?
Yes. Target MDF where industry use cases intersect partner specialties and show pre→post lift in meetings, opportunities, and revenue.
What integrations are supported?
Native push/pull with CRM (e.g., Salesforce), PRM, MAP/ABM, sales-engagement, and collaboration tools. We sync scores, reason codes, buyers, tasks, and notes both ways.
Where does the data come from? How fresh is it?
Multi-source, corroborated industry, account, and buyer data plus partner metadata; refreshed continuously with recency decay and multi-signal corroboration to reduce noise.
Is it explainable to sellers and partner managers?
Every score and alert includes why it fired, source lineage, and the recommended play—no black boxes.
How do we protect sensitive partner information?
Role-based access, field-level controls, and GDPR-aligned processing. You decide what each internal/partner role can see.
Which KPIs should move?
Partner-sourced & influenced pipeline, attach rate, co-sell cycle time, win rate on partner-involved deals, deal-reg acceptance speed, coverage by region/practice, and MDF ROI.
How do we measure ROI?
Before/after analysis on velocity (days to accept/reg), stage conversion, win rate, and revenue influence, plus time saved on partner discovery and coordination.
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