Draup Sales Taxonomy Hub
The new industry standard to organize and operationalize complex sales intelligence.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
A Future-Ready Taxonomy for Revenue Leaders
Draup Sales Taxonomy Hub
The new industry standard to organize and operationalize complex sales intelligence.
Pinpoint the Right Accounts
Legacy frameworks segment markets too broadly. Draup’s taxonomy model gives you clarity at every level:
- Industry : Spot macro sales opportunities (e.g., Healthcare, Manufacturing).
- Sub-Industry : Identify high-growth niches (e.g., Biopharma, Healthcare IT).
- Account : Prioritize specific accounts. Shorten cycles. Drive targeted growth.
Map Buyer Roles with Precision
Most systems stop at “Decision Makers” or “Influencers.” Draup drills deeper with:
- Function : Understand organizational alignment (e.g., Finance, Marketing, IT).
- Buyer Persona : Identify archetypes that matter (e.g., CIO, Procurement Head).
- Role : Engage with decision-makers (e.g., IT Security Manager, VP Procurement).
Connect Strategy to Sales Motions
Pipeline strategy often breaks between planning and execution. Draup bridges this with:
- Go-to-Market : Align to corporate growth priorities (e.g., Enterprise Expansion, SMB Penetration).
- Workflow : Define tactical paths (e.g., ABM, Channel Partnerships).
- Activity : Execute on the ground (e.g., Personalized Outreach, Partner Co-selling).
Benchmark Competitors by Market Focus
Traditional classifications compare companies by revenue, not by sales dynamics. Draup goes further with:
- Territory : See regional strengths (e.g., North America, APAC).
- Segment : Focus on account tiers (e.g., Enterprise, Mid-Market, SMB).
- Motion : Decode how competitors win (e.g., Direct Sales, Partner-Led, Digital-Led).
Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
- Low dev effort to feed existing workflows
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
- Overhead to build custom models
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Powered by unparalleled global market data
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Turn Sales Data Chaos into Clarity
With Draup Sales Taxonomy Hub, you get the clarity and precision to plan, prioritize, and compete with confidence.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
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