Accounts Intelligence For Enterprise Sales
360° Account Intelligence, One truth for who to target, why now, and what to say.
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Why Sales Teams Struggle Without Accounts Intelligence
Pipeline stalls. Win rates drop. Forecast accuracy suffers.
Fragmented Data, Shallow Context
Account data is scattered across CRMs, sales tools, and scraped sources - offering contact lists, not decision context.
Static Insights in a Dynamic Market
Traditional intelligence lags real-world changes; org charts shift, budgets move, and buying centers evolve overnight.
Missed Timing & Influence
Reps reach out too late or to the wrong stakeholders, missing critical windows when deals are shaped.
Generic Messaging, Lost Relevance
Without role-specific context, outreach sounds transactional, weakening brand credibility and response rates.
Account Intelligence is your sales-ready brief engine
Draup consolidates and validates millions of account-level signals to answer three questions
1
Prioritize the Right Accounts
Rank accounts by business intentions, financial health, stack churn, executive moves, and geo momentum.
2
Identify the Right Buyer within the Accounts
Map decision-makers and influencers with org charts, reporting lines, and buying center insights
3
Lead with the Right Product & Right Message
Tailor outreach with signals on tech gaps, initiatives, budgets, and competitor moves.
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Deep Insights into Accounts
Access 360° profiles with financials, R&D footprint, technology adoption, outsourcing vendors, jobs and hiring data, and buyer context.
Real-Time Account Signals
Track executive moves, renewals, tech replacement, outsourcing changes, and geo investments to time outreach with precision.
Account Priorities
Uncover what each account is investing in - from digital transformation themes and budgeted initiatives to active partnerships and sustainability goals.
Use Cases
Account Prioritization & Whitespace Discovery
Rank named accounts by business priorities, financial health, stack churn, executive moves, and geo momentum.
Geo-Targeted Plays
Use R&D maps and globalization indices to focus field teams where initiatives and hiring signal near-term spend.
Tech Replacement & ISV Attach
Trigger outreach when an account starts/stops a technology; land with relevant products/solutions and partner alignment.
Outsourcing Capture (IT Services)
Pinpoint active workloads, incumbent vendors, and service-provider locations; craft displacement or expansion plays.
Executive-Ready Pursuit Plans
Build proposals tied to earnings priorities, business KPIs, and use-case workflows, not generic features.
Expansion Watchlists
Track announcements, renewals, and exec moves to time expansions and protect renewals.
Outcomes & Value
Turn account facts into immediate revenue
- Sales cycle & slip risk
- Cost-to-sell, research time
- Win rate & ACV
- Meeting → Opportunity conversion rate
Enterprises do extraordinary things with Draup
Real stories. Real Success.
Key "Assets" for Sales Teams
Financials & Priorities Info
Trends, growth & ratios, statements, earnings call transcripts, announcements, and holdings to show what’s funded and why.
Global Footprint & R&D insights
R&D maps, globalization index, current workloads, IT workforce density, and account initiatives so you target the right regions.
Technology Adoption & Change signals
Telemetry across 1,500+ product segments and 59K+ products with “started using / stopped using” to flag replacement and attach plays.
Outsourcing & Vendor Landscape view
Service-provider relationships, workloads, and provider locations - perfect for IT services pursuit strategy and for ISV-partner motions.
People & Business Priorities
Executive movements, buyer-org context, and use-case clusters with relevant products/solutions and talk tracks.
Powered by unparalleled global market data
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Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
- Low dev effort to feed existing workflows
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
- Overhead to build custom models
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Frequently Asked Questions
What is “Account Intelligence,” in plain English?
The verified, account-level context sellers need: financials, footprint, tech stack changes, outsourcing, exec moves, and live events, to know who to pursue, why now, and what to say.
How is this different from generic “intent data”?
Intent guesses interest from web behavior; Account Intelligence ties deals to objective account signals (earnings priorities, stack started/stopped, vendor shifts, org moves, renewals).
What signals do you cover?
Financials & earnings, global footprint & R&D, tech adoption + started/stopped using, outsourcing workloads & vendors, executive movements, job posts, and material announcements/renewals.
How fresh is the data?
Signals are continuously monitored with near-real-time alerts; account briefs roll up the latest changes so reps don’t research in tabs.
Where does the data come from?
Multi-source corroboration of public, partner, and licensed sources (filings, company updates, product/stack shifts, provider announcements, credible media/analyst notes).
Will this help my sellers find the real buyer?
Yes. Buyer-org context and executive movements spotlight who owns the initiative, not just a list of titles.
Can it show technology replacement opportunities?
Yes. “Started/stopped using” across 1,500+ segments / 56K+ products flags attach and displacement plays for ISVs and services partners.
What about outsourcing insight for services pursuits?
See active workloads, incumbent providers, provider locations, and regional momentum to craft capture or displacement strategies.
Does it support geo-specific selling?
Yes. Global footprint, R&D maps, hiring heat, and program locations show where to engage and how to staff/price.
How do reps actually consume this?
As sales-ready account briefs and signal alerts; push the fields you care about into CRM for routing, tasks, and sequences.
Which integrations are supported?
Major CRMs (e.g., Salesforce) and popular ABM/workflow tools; we map fields to your objects and processes.
Can I prioritize my named accounts automatically?
Yes. Build account scores using signals (financial health, stack churn, outsourcing, exec moves, geo momentum) and your ICP weights.
How fast to first value?
Most teams stand up top-50 account briefs and signal-based plays in their first week.
How do we measure ROI?
Track lift in pipeline coverage/quality, win rate, ACV, cycle time, meeting→opportunity conversion, expansion/renewal revenue, and seller research time.
Is it compliant and enterprise-ready?
Yes. GDPR-aligned practices, role-based access/SSO, auditability of signals, and alignment to your governance model.
Can we tailor fields, industries, or scoring?
Yes. Customize views, weights, industries, sub-segments, and alert thresholds to match territories and motions.
Do you support pilots/POV?
Yes. Focused pilots on your priority accounts, with KPIs defined up front and reviewed jointly.
How is it priced?
Based on seats and scope (coverage, modules, alerting). We tailor plans to your sales coverage model.
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