Sharpen Targeting and Engagement with HubSpot + Draup
Connect Draup intelligence to HubSpot workflows and enrich your campaigns with buyer and account insights.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Why Draup + HubSpot?
HubSpot powers engagement while Draup enriches it with real-time buyer, account, and industry intelligence. Together, they help growing businesses sharpen targeting, personalize campaigns, and coordinate GTM motions with the latest firmographic and technographic context, directly inside HubSpot workflows.
About HubSpot
HubSpot is a leading CRM and marketing automation platform built for growing businesses. Draup integration pushes enriched account insights into HubSpot, helping sales and marketing align on priorities while personalizing outreach with firmographic and technographic data.
How the Integration Works
- 1Sync Draup’s account and buyer intelligence into HubSpot lists and contact records.
- 2Segment Audiences using enriched firmographic, technographic, and industry data.
- 3Align Sales and marketing through shared, always-current account insights.
- 4Activate Smarter automations and sequences using external market signals.
GTM teams that use HubSpot + Draup see
- More relevant, higher-converting campaigns powered by external context.
- Better alignment between sales and marketing priorities.
- Faster activation of ABM and targeted outreach workflows.
- A smarter HubSpot instance enriched with real-time buyer intelligence.
What You Can Do
- Enrich contact and company lists with verified firmographic and technographic context.
- Create highly targeted segments using industry, growth, and role-based insights.
- Personalize outreach with buyer movement, digital maturity, and account-level signals.
- Prioritize leads by combining HubSpot engagement data with Draup’s external intelligence.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What type of intelligence does Draup bring into HubSpot?
Draup adds structured firmographic, technographic, and buyer insights that enhance targeting and engagement inside HubSpot.
How does Draup typically align with HubSpot workflows?
The connection is designed to blend smoothly with existing HubSpot processes, making enriched data easy to activate.
Does this support automation or ABM motions?
Yes, Draup insights can trigger smarter sequences, workflows, and ABM campaigns inside HubSpot.
How frequently is the intelligence updated?
Data refreshes occur everyday so teams stay aligned with the latest account and market movements.
Can this help improve campaign performance?
Many teams use the enriched insights to personalize messaging and refine targeting for better engagement.
Which teams benefit the most from this integration?
Marketing, sales, SDR teams, and RevOps generally see the strongest improvements.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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