Buyer Intelligence for Enterprise Sales
The who, why, and way in — all on one screen. See the real committee. Score influence.
Personalize at scale.
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Enterprise Sales Teams have limited visibility into the buying committee / buyer
Sales doesn’t just need more data, they need contextual buyer intelligence
Limited visibility stalls deals
Single-threaded pursuits fail as hidden influencers surface too late.
Outreach lacks context
Generic messaging without persona insight fails to resonate or convert.
Constant change kills momentum
Role shifts and reorgs disrupt engagement before reps can react.
Fragmented research hurts execution
Insights live in silos, weakening collaboration and forecast accuracy.
Buyer Intelligence is your deal-winning edge
Draup unifies millions of executive and account-level signals to help sales teams answer three questions
1
Map the Buying Center
Identify key decision-makers and influencers across functions, locations, and levels within each target account.
2
Deep Insights into Buyers
Access verified buyer profiles with role history, decision scope, and expertise enriched by AI signals on intent, initiatives, and influence within their organization.
3
Real-Time Executive Signals
Track leadership moves, org changes, role expansions, executive priorities, and emerging stakeholders to time outreach with precision.
Powered by Deep Insights & Real-Time Signals
Deep Buyer Insights
Access 360° buyer profiles with role history, decision scope, tech adoption, and hiring signals for complete context.
Real-Time Buyer Signals
Track executive moves, org changes, and active initiatives to time outreach with precision.
Buyer Priorities & Intent
Identify what each buyer is focused on - from transformation themes to budgeted projects for perfectly aligned messaging.
Use Cases
Rapid Multi-Threading
Expand beyond a single champion with mapped influencers and adjacent roles.
Executive Access
Target senior leadership with talk tracks tied to their stated priorities and events.
Persona-Based Messaging
Turn public viewpoints into tailored emails, call openers, and decks.
Role Expansion
Track role changes and new budget owners to protect renewals and grow footprint.
Influence Mapping & Competitive Insight
Identify how incumbents are positioned with key buyers, uncover influence networks, and reveal where sentiment or dissatisfaction creates openings for your solution.
Collaborative Buyer Intelligence
Share mapped stakeholders, insights, and intent signals across teams to coordinate outreach, avoid overlap, and build unified engagement strategies.
Outcomes & Value
Right buyer. Right moment. Right outcome.
- Cycle time & late-stage stalls
- Cost-to-sell (less research time, fewer lost deals)
- Meeting → Opportunity conversion & win rate
- ACV, expansion & renewal health
Enterprises do extraordinary things with Draup
Real stories. Real Success.
Powered by unparalleled global market data
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Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
- Low dev effort to feed existing workflows
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
- Overhead to build custom models
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Frequently Asked Questions
What is Buyer Intelligence in plain English?
The verified map of who actually decides, influences, and blocks—with context to personalize outreach that lands.
How is this different from a contact database or people search tool?
Databases give you names. Buyer Intelligence shows the committee, influence, relationships, and what to say, and alerts as roles and priorities change.
What signals do you use to build the buying committee?
Org & governance structure, senior/mid-level leadership, Deal Size Influence, Opportunity Index, executive movements, events/speaking, and publicly stated viewpoints - all GDPR-aligned.
How do you score stakeholder influence?
A weighted model across seniority, budget control, initiative proximity, historical deal roles, public authority, and network centrality, surfaced as influence and opportunity scores.
Where does the data come from?
Multi-source corroboration from public, partner, and licensed sources (company sites, filings, credible media/analysts, event agendas), normalized and quality-checked.
How fresh is it?
Continuously monitored with near-real-time alerts for exec moves, org changes, and event signals; committee views update as changes are verified.
Is this GDPR compliant?
Yes. We use publicly available professional information, apply data-minimization, provide auditability, and support data subject rights. No sensitive or private data.
Can we personalize outreach from public viewpoints without crossing lines?
Yes. Viewpoints are used to tailor talk tracks, not to infer protected attributes. You control which cues appear in seller workflows.
Will this help with multi-threading?
Absolutely. See access paths, adjacent influencers, and likely blockers; create shared lists, tags, and notes so multiple reps coordinate without overlap.
Does it integrate with our stack?
Yes. Native connectors and exports for major CRMs kike Salesforce and sales-engagement/ABM tools. Field mapping aligns to your objects and governance.
How does it work with Account & Industry Intelligence?
Together: Industry = why the market cares, Account = why this company now, Buyer = who decides and how to win. You get timing, fit, and the playbook.
Can we tailor personas and scoring for our motion?
Yes. Customize personas, tags, lists, thresholds, and scoring weights by region, segment, or product line.
What KPIs should move?
Meeting→Opportunity conversion, win rate, sales cycle, ACV, expansion/renewal revenue, account penetration, and cost-to-sell (less research time).
How fast to value?
Teams typically stand up top-10 account committees and launch executive outreach in week one.
How do we measure ROI?
Before/after benchmarks on reply rates, first-meeting set rate, meeting→opp conversion, stage velocity, late-stage loss rate, and slipped deals.
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