Powering Account Planning Efficiency for a $587M IT Consulting Leader
Discover How Draup Enabled Actionable Account Intelligence for an India-Based IT Consulting Leader
About the Company
The IT Consulting Leader is a global partner to the Automotive and Mobility ecosystem, enabling software-defined vehicle innovation for the future of transportation. With engineering centers across Europe, the USA, Japan, China, Thailand, and India, the company collaborates with leading automotive and mobility companies to build sustainable, next-generation solutions.
Associate Manager, Marketing
Before Draup
1
Manual Account Research
Relied on time-intensive, manual data gathering for account planning.
2
Fragmented Intelligence Sources
Difficulty in tracking account health indicators such as financials, IT spending, executive movements, and hiring signals.
3
Limited Actionable Insights
Teams struggled to consolidate information from multiple sources into accurate, strategic insights.
The Core Challenges
To streamline account planning and intelligence gathering.
To consolidate financial, hiring, and executive insights for faster decision-making.
To enable sales and marketing teams with ready-to-use, data-backed reports.
The Solution
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Outcome
Enhanced Account Planning Insights
Unified visibility into IT spends, executive movements, hiring signals, and outsourcing activity.
Faster Decision-Making
Reduced research time through automated, ready-to-use insights for sales and marketing teams.
Improved Strategic Engagement
Enabled proactive client engagement through real-time, actionable intelligence.
Operational Efficiency
Significant reduction in manual research efforts and improved cross-team collaboration on key accounts.
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