How to Maximize Sales Intelligence for Accelerated Revenue with Asheesh Raina

In this episode of Intelligent Sales, Vamsee Tirukkala, CCO of Draup is joined by Asheesh Raina, Vice President of Growth Intelligence at Genpact. Together, they delve into the nuances of sales intelligence, revenue growth, and leveraging AI to unlock new growth opportunities.

Asheesh, who previously held leadership roles at Accenture and Gartner, leads Genpact’s Growth Intelligence Unit, strategically aligning intelligence with organizational revenue objectives. He emphasizes the necessity of embedding sales intelligence throughout the sales lifecycle, from initial customer discovery to closing deals.

He highlights the challenges of handling an overload of information and the critical importance of distilling it into credible, actionable insights for sales teams. Asheesh shares Genpact's approach of hyper-personalizing insights internally to support sales executives in achieving their short-term and strategic objectives.

Addressing the significance of trust and credibility, Asheesh explains how meticulously curated intelligence translates directly into tangible revenue opportunities. He also discusses navigating compliance, privacy concerns, and maintaining ethical intelligence practices.

AI has become central to Genpact’s sales intelligence strategy, drastically reducing turnaround times and enhancing the precision of insights. Asheesh describes how integrating AI-powered solutions like Draup empowers teams to prioritize high-value sales opportunities effectively.

Under his leadership, Genpact continues to evolve its tech stack significantly, becoming an early adopter and internal innovator before rolling out advanced AI solutions to customers. He emphasizes the importance of leveraging intelligent extrapolation to educate customers and enhance engagement.