Accelerate Sales Analytics with Draup Data in Teradata Vantage
Enterprise-grade multi-cloud analytics. Draup data in Vantage powers deep workforce planning and competitive intelligence.
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Why Draup + Teradata Vantage
Draup enhances Teradata Vantage by bringing enriched account, buyer, and market datasets into a platform built for enterprise-level analytics. Revenue teams gain a unified environment where internal CRM data blends with real external signals, enabling more accurate forecasting, sharper targeting, and deeper revenue insights. Together, Draup and Vantage give GTM teams the scale, performance, and intelligence needed to act with precision.
About Teradata Vantage
Teradata Vantage is a multi-cloud analytics platform designed for enterprise-grade workloads. It supports complex queries, advanced analytics, and competitive intelligence at scale.
How the Integration Works
- 1Stream Draup’s enriched account, buyer, and market intelligence flows directly into your data platform, aligning with existing GTM, revenue, and analytics pipelines.
- 2Enrich Datasets surface high-value signals, buyer intent, account readiness, competitive activity, hiring momentum, firmographics, and market shifts.
- 3Analyze Revenue, sales, and RevOps teams run real-time analytics, forecasting, and segmentation by blending Draup intelligence with internal CRM and pipeline data.
- 4Activate Insights power targeting, territory planning, forecasting, AI copilots, and GTM execution, helping teams prioritize the right accounts and close faster.
GTM Teams with Teradata Vantage + Draup see
- Stronger, data-driven account prioritization.
- More accurate revenue models and forecasts.
- Reduced manual research across sales and RevOps.
- Scalable insights powered by a unified analytics layer.
What You Can Do
- Prioritize high-growth accounts using real buyer and hiring signals.
- Build churn prediction, revenue forecasting, and upsell models.
- Power GTM dashboards with unified internal + external insights.
- Segment buyers dynamically based on enriched intelligence.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
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Frequently Asked Questions
What type of Draup data is available in Vantage?
Enriched buyer, account, firmographic, and market datasets optimized for analytics.
How do teams typically use this integration?
For targeting, forecasting, segmentation, churn prediction, and GTM analytics.
Does this support enterprise governance requirements?
Yes, Draup data aligns with Vantage’s built-in governance and security controls.
How often is the data refreshed?
Datasets are updated regularly to reflect the latest buyer and market signals.
Does this support AI and ML use cases?
Absolutely, Draup datasets are frequently used to train revenue models and copilots.
Which teams benefit the most?
Sales, RevOps, revenue analytics, and GTM strategy teams.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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