Unlock Buyer & Account Intelligence in Cloudera Data Platform (CDP) with Draup

A hybrid platform for big data and ML workloads. Draup data integrates for flexible, multi-cloud workforce analytics.

Why Draup + CDP

Draup brings external buyer, account, and market signals into CDP’s governed environment so enterprise teams can build large-scale analytics, ML models, and dashboards that blend internal CRM data with trusted external signals, without duplicating data or compromising security.

About Cloudera Data Platform (CDP)

Cloudera Data Platform is a hybrid cloud platform for big data, machine learning, and analytics. It offers flexibility for organizations running multi-cloud or on-premises environments.

How the Integration Works

  • 1Stream Draup’s enriched account, buyer, and market intelligence flows directly into your data platform, aligning with existing GTM, revenue, and analytics pipelines.
  • 2Enrich Datasets surface high-value signals, buyer intent, account readiness, competitive activity, hiring momentum, firmographics, and market shifts.
  • 3Analyze Revenue, sales, and RevOps teams run real-time analytics, forecasting, and segmentation by blending Draup intelligence with internal CRM and pipeline data.
  • 4Activate Insights power targeting, territory planning, forecasting, AI copilots, and GTM execution, helping teams prioritize the right accounts and close faster.

GTM Teams with CDP + Draup see

  • Unified access to enriched account, buyer, and market intelligence across analytics and activation layers
  • Clear visibility into buyer intent, account readiness, and competitive movement at scale
  • Faster segmentation and prioritization using real-time market and revenue signals
  • Stronger alignment between sales, marketing, RevOps, and analytics teams through a shared data foundation

What You Can Do

  • Combine Draup sales signals with operational data for deeper forecasting.
  • Run scalable competitive trend analysis across markets.
  • Build ML models for churn, upsell, and pipeline risk.
  • Deploy dashboards for executive, sales, and RevOps visibility.

Draup Works Wherever Your Teams Work 

Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.

Frequently Asked Questions

How does Draup fit into CDP environments?

Draup datasets are designed to integrate into CDP’s governed analytics and ML workflows.

Can Draup data be used across hybrid or multi-cloud setups?

Yes, many teams use Draup intelligence across hybrid environments supported by CDP.

Which teams benefit most from this setup?

Talent acquisition teams, recruiters, HR strategy groups, and talent intelligence functions.

Is Draup compatible with large-scale analytics workloads?

Draup datasets are built to support high-volume querying and enterprise-scale analysis.

Does this support advanced ML and AI use cases?

Yes, Draup data is frequently used to train predictive and analytical models within CDP.