Smarter Customer Conversations with Zendesk Sell + Draup
Layer Draup buyer intelligence over Zendesk Sell to unify the customer experience across sales and service.
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Why Draup + Zendesk Sell ?
Draup enriches Zendesk Sell by adding buyer insights, intent cues, and organizational context directly into your sales workflows. This gives teams clearer visibility into account health, competitive shifts, and renewal risks, helping reps personalize conversations and act at the right moments. With market-aware intelligence built into Zendesk Sell, every interaction becomes more informed and proactive.
About Zendesk Sell
Zendesk Sell is a sales CRM that simplifies engagement and customer management. Draup adds buyer insights, org changes, and signals so reps can personalize conversations.
How the Integration Works
- 1ConnectZendesk Sell with Draup’s buyer, account, and movement datasets.
- 2Auto-enrich customer records with org changes, intent cues, and market signals.
- 3Identify churn indicators, growth readiness, and competitive pressure.
- 4Apply insights across sales, service, outreach, and renewal workflows.
GTM Teams withZendesk Sell + Draup see
- Stronger customer conversations supported by buyer and org-change signals.
- More aligned sales and service motions through shared intelligence.
- Better retention and upsell prediction using intent and movement cues.
- Higher sales effectiveness powered by enriched account context.
What You Can Do
- Enrich accounts automatically with buyer data and external intelligence.
- Connect sales and service teams through shared market and customer context.
- Spot churn and upsell opportunities using validated intent and movement signals.
- Personalize outreach with insights into org changes and role shifts.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Zendesk Sell?
Draup provides buyer insights, org-change signals, intent cues, and competitive context.
How does the integration align with Zendesk Sell workflows?
It blends naturally into account, outreach, service, and renewal workflows, making insights easy to activate.
Can this improve customer conversations and retention?
Yes, teams use these insights to personalize interactions, spot churn early, and uncover upsell opportunities.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and customer success strategies?
Yes, Draup signals strengthen targeting, engagement, renewal, and expansion planning.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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