Power Life Sciences Selling with Veeva + Draup
Empower your Veeva CRM with Draup’s indepth buyer and market intelligence, tailored for healthcare and life sciences.
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Why Draup + Veeva?
Draup enhances Veeva by adding executive movement insights, competitive intelligence, and healthcare-specific buyer context into your workflows. This helps field teams anticipate shifts within key accounts, refine their engagement strategies, and position solutions more effectively in regulated markets. With market-aligned intelligence inside Veeva, life sciences sellers can navigate complex accounts with greater clarity and precision.
About Veeva
Veeva CRM is designed for life sciences and healthcare sales teams. Draup integration embeds competitive intelligence and executive tracking, helping teams sell smarter in regulated industries.
How the Integration Works
- 1Connect Veeva CRM with Draup’s healthcare-specific buyer, executive, and competitive datasets.
- 2Auto-enrich account and HCP/HCO records with leadership changes and industry signals.
- 3Identify competitor movement, product emphasis, and leadership shifts.
- 4Apply insights across territory planning, outreach, and account management workflows.
GTM Teams with Veeva + Draup see
- Better territory prioritization using executive and competitive intelligence.
- Sharper healthcare engagement informed by real buyer context.
- Stronger deal momentum through timely movement and market cues.
- More confident selling in regulated industries with data-backed insights.
What You Can Do
- Track executives and decision-makers across healthcare and life sciences accounts.
- Add competitive intelligence to benchmark positioning and refine strategy.
- Enable smarter selling with real-time buyer context inside Veeva.
- Strengthen outreach by mapping decision-making structures in complex accounts.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Veeva?
Draup provides executive movements, competitive insights, buyer context, and healthcare-specific market signals.
How does the integration align with Veeva workflows?
It fits seamlessly into Veeva’s territory planning, outreach, and account management processes.
Can this improve selling in healthcare and life sciences?
Yes, teams use industry-specific leadership, movement, and competitive cues to refine engagement.
Which teams do they benefit most?
Life sciences reps, medical device sales, account executives, territory managers, and RevOps.
How often is Draup data updated?
Data refreshes regularly to reflect current buyer, account, and industry movements.
Does this support forecasting or GTM planning?
Yes, Draup signals help strengthen forecasting accuracy and GTM focus.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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