Boost Marketing & Sales Alignment with SharpSpring + Draup
Enhance SharpSpring automation with Draup account intelligence that improves targeting and conversion.
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Why Draup + SharpSpring
Draup elevates SharpSpring by adding enriched buyer, account, and market intelligence that unifies sales and marketing around shared, real-time context. Teams gain clearer insight into which audiences are gaining momentum, how to target campaigns more effectively, and where sales should focus to maximize conversion. By pairing SharpSpring’s automation engine with Draup’s external signals, organizations can coordinate GTM efforts with far greater precision.
About SharpSpring
SharpSpring is a marketing automation platform with built-in CRM. Draup integration bridges marketing and sales with shared account intelligence, firmographics, and buying signals.
How the Integration Works
- 1Connect SharpSpring with Draup’s buyer, account, and industry datasets.
- 2Auto-enrich CRM and automation workflows with market signals.
- 3Identify readiness cues, buyer movement, and competitive shifts.
- 4Apply insights across campaign targeting, SDR prioritization, and opportunity workflows.
GTM Teams with SharpSpring + Draup see
- Stronger alignment between marketing and sales through shared signals.
- Better targeting powered by buyer intent and account intelligence.
- Faster conversions using enriched, contextual outreach.
- Improved GTM execution via unified market-backed insights.
What You Can Do
- Align campaigns by sharing enriched account intelligence across teams.
- Strengthen targeting using real buyer signals and firmographic insights.
- Convert faster by giving SDRs deeper account and industry context.
- Improve campaign precision with data-backed segmentation and timing.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to SharpSpring?
Draup provides buyer signals, firmographics, competitive insights, and account intelligence.
How does the integration align with SharpSpring workflows?
It blends naturally into marketing automation, CRM workflows, SDR pipelines, and campaign targeting.
Can this improve sales forecasting?
Many teams leverage the combined intelligence to sharpen forecast models and uncover revenue-driving patterns.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and pipeline strategy?
Yes, Draup insights strengthen prioritization, targeting, forecasting, and GTM planning.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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