Drive Growth with Nutshell + Draup
Pair Nutshell CRM simplicity with Draup’s deep account and buyer insights.
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Why Draup + Nutshell
Draup elevates Nutshell by adding external buyer, account, and market intelligence that helps small teams focus on the opportunities that truly matter. With clearer insight into readiness signals, decision-maker context, and account potential, sellers can prioritize more effectively and approach conversations with greater confidence. Together, Nutshell and Draup give SMB teams a stronger foundation for smarter, faster selling.
About Nutshell
Nutshell CRM is designed to make sales simple for SMBs. Draup adds intelligence on buyers, accounts, and signals to help reps focus efforts where it counts.
How the Integration Works
- 1Connect Nutshell with Draup’s buyer, account, and market datasets.
- 2Auto-enrich CRM records with real-time readiness, movement, and firmographic insights.
- 3Identify high-potential accounts using intent and demand indicators.
- 4Apply intelligence across prioritization, outreach, and pipeline workflows.
GTM Teams with Nutshell + Draup see
- Smarter prioritization powered by real buyer and account signals.
- More efficient targeting across SMB sales cycles.
- Higher conversion potential from enriched, contextual data.
- Stronger GTM execution driven by external market intelligence.
What You Can Do
- Simplify prioritization by ranking accounts based on readiness to buy.
- Add intelligence by layering market, buyer, and industry data into records.
- Drive efficiency by focusing on high-signal accounts.
- Improve targeting with competitive and organizational movement insights.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Nutshell?
Draup provides readiness signals, firmographics, market data, buyer insights, and competitive indicators.
How does the integration align with Nutshell workflows?
It blends naturally into contact, account, pipeline, and outreach workflows for easy activation.
Can this improve prioritization and efficiency?
Yes, teams use Draup signals to reduce wasted effort and focus on high-potential accounts.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and scaling strategy?
Absolutely, Draup insights improve targeting, forecasting, and GTM decision-making.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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