Convert Leads Faster with LeadSquared + Draup
Draup integrates seamlessly with LeadSquared to enrich your CRM and sales workflows with real-time account, buyer, and industry intelligence.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Why Draup + LeadSquared?
Draup enhances LeadSquared by adding real-time buyer intent, firmographic depth, and account insights to your lead management workflows. This helps teams qualify leads more accurately, focus on prospects showing genuine readiness, and shape campaigns with stronger market context. With enriched intelligence flowing through LeadSquared, sales and marketing teams can drive faster, more confident conversions.
About LeadSquared
LeadSquared is a CRM and marketing automation platform focused on lead capture and conversion. Draup enriches LeadSquared with account insights, buyer signals, and firmographics for faster conversions.
How the Integration Works
- 1Connect LeadSquared with Draup’s buyer, account, and market datasets.
- 2Auto-enrich leads and accounts with movement, readiness, and firmographic signals.
- 3Identify high-intent leads using validated demand and buyer cues.
- 4Apply insights across lead capture, qualification, nurturing, and sales workflows.
GTM Teams with LeadSquared + Draup see
- Higher conversion rates supported by buyer and intent signals.
- Better alignment between sales and marketing through shared intelligence.
- Faster qualification enabled by enriched lead and account data.
- More effective GTM execution with market-backed insights.
What You Can Do
- Enrich leads with Draup insights for sharper qualification and faster scoring.
- Prioritize conversion by focusing on accounts showing real intent signals.
- Align sales & marketing with shared, enriched buyer and account data.
- Improve targeting with firmographics, industry context, and movement cues.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to LeadSquared?
Draup provides buyer signals, intent indicators, firmographics, market data, and account insights.
How does the integration align with LeadSquared workflows?
It blends naturally into lead capture, scoring, nurturing, and opportunity workflows.
Can this improve customer conversations and retention?
Yes, teams use these insights to personalize interactions, spot churn early, and uncover upsell opportunities.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and pipeline strategy?
Yes, Draup insights strengthen prioritization, targeting, forecasting, and GTM planning.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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