Accelerate Conversions with Keap + Draup
Empower Keap with Draup’s intelligence to help sales teams prioritize the right leads at the right time.
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Why Draup + Keap?
Draup elevates Keap by enriching contacts and accounts with real buying intent, role insights, and market signals that strengthen automation and lead workflows. This gives teams clearer visibility into which prospects are primed to engage, how to tailor messaging for relevance, and where to focus effort for the greatest impact. With this intelligence woven into Keap, SMB sellers can prioritize smarter and convert with greater confidence.
About Keap
Keap is an all-in-one CRM and automation platform built for small businesses. Draup integration strengthens Keap with enriched account and buyer data, helping SMBs prioritize leads and scale faster.
How the Integration Works
- 1Connect Keap with Draup’s buyer, account, and industry datasets.
- 2Auto-enrich contacts and accounts with readiness cues and firmographic data.
- 3Identify buying intent, market shifts, and account movement.
- 4Apply insights across automation flows, lead scoring, outreach, and GTM workflows.
GTM Teams with Keap + Draup see
- Smarter prioritization powered by buyer intent and enriched account data.
- More personalized outreach informed by industry and role insights.
- Faster conversions supported by data-driven lead scoring.
- Stronger GTM execution for SMBs through real-time intelligence.
What You Can Do
- Upgrade lead scoring to make automation smarter with enriched buyer data.
- Spot readiness by identifying contacts with real buying intent signals.
- Boost personalization using industry, role, and account movement context.
- Prioritize the right leads at the right time to accelerate SMB sales cycles.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Keap?
Draup provides buyer intent, firmographics, account signals, role insights, and market data.
How does the integration align with Keap workflows?
It fits naturally into lead scoring, automation, outreach, and nurturing workflows.
Can this improve lead conversion?
Yes, teams use Draup’s external signals to prioritize accounts most likely to convert.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and automation strategy?
Absolutely, Draup insights enhance scoring, sequencing, targeting, and GTM alignment.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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