Smarter Project-Driven Selling with Insightly + Draup
Drive better qualification and account planning by enriching Insightly with Draup signals.
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Why Draup + Insightly?
Draup enhances Insightly by weaving market signals, buyer insights, and organizational context into both sales and project-driven workflows. This gives teams a clearer view of which leads are truly viable, how target accounts are evolving, and where engagement efforts should be directed. With this intelligence, sellers can qualify faster, coordinate more effectively, and plan account strategies with greater confidence.
About Insightly
Insightly is a CRM and project management tool that connects sales with delivery. Draup enriches Insightly with account intelligence and buyer signals, aligning sales with execution.
How the Integration Works
- 1Connect Insightly with Draup’s buyer, account, and organizational datasets.
- 2Auto-enrich CRM and project records with market signals and account insights.
- 3Identify readiness cues, org structures, and decision-maker shifts.
- 4Apply intelligence across qualification, account planning, and project-aligned selling
GTM Teams with Insightly + Draup see
- Smarter qualification supported by market and readiness indicators.
- Stronger campaign alignment through shared enriched data.
- Better account planning with organizational and buyer insights.
- More effective project-driven selling powered by real-time intelligence.
What You Can Do
- Score smarter by improving lead qualification with market and buyer signals.
- Align campaigns by sharing enriched account and buyer data across sales and marketing.
- Plan accounts better with clear visibility into organizational structures and decision-makers.
- Strengthen targeting using industry, role, and movement context.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Insightly?
Draup provides buyer signals, market indicators, organizational structures, and account insights.
How does the integration align with Insightly workflows?
It blends seamlessly into CRM, qualification, marketing, and project-aligned workflows.
Can this improve project-driven selling?
Yes, teams use enriched account and org insights to plan more effectively and sell with greater context.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and account strategy?
Absolutely, Draup insights strengthen qualification, planning, targeting, and execution.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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