Strengthen Relationship Selling with Affinity + Draup
Combine Draup’s market intelligence with Affinity’s relationship intelligence for smarter B2B selling.
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About Affinity
Affinity CRM is built for relationship-driven sales, helping teams track interactions and build networks. Draup enriches Affinity with executive insights, strategies, and growth opportunities.
What You Can Do with Draup + Affinity
- 1Supercharge deal sourcing Discover hidden opportunities with enriched data.
- 2Strengthen networks Identify key decisionmakers in target org charts.
- 3Stay competitive Track exec churn and competitor moves in real time.
Implementation & Support
Draup integrates with Affinity in just a few clicks, no technical lift required. Our customer success team helps your team get immediate value through:
- Tailored onboarding for your sales workflows.
- Ongoing support for evolving sales needs.
- Advisory from Draup experts to interpret buyer and market signals.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
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