Strengthen Relationship Selling with Affinity + Draup
Combine Draup’s market intelligence with Affinity’s relationship intelligence for smarter B2B selling.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Why Draup + Affinity?
Draup elevates Affinity by layering executive movements, organizational insights, and market signals into your relationship workflows. This gives teams a sharper view of how influence is shifting inside key accounts, where new opportunities may emerge, and which connections matter most. With deeper intelligence guiding engagement, relationship-driven teams can uncover stronger pathways into accounts and act on signals that meaningfully advance their pipeline.
About Affinity
Affinity CRM is built for relationship-driven sales, helping teams track interactions and build networks. Draup enriches Affinity with executive insights, strategies, and growth opportunities.
How the Integration Works
- 1Connect Affinity with Draup’s buyer, executive, and organizational datasets.
- 2Auto-enrich relationship records with exec moves, org charts, and market signals.
- 3Identify network gaps, growth paths, and stakeholder influence.
- 4Apply intelligence across deal sourcing, outreach, and relationship workflows.
GTM Teams with Affinity + Draup see
- Stronger deal sourcing powered by enriched relationship signals.
- Deeper networks supported by executive and org-chart intelligence.
- More competitive selling fueled by real-time market movements.
- Better B2B engagement through context-rich relationship insights.
What You Can Do
- Supercharge deal sourcing by uncovering hidden opportunities via enriched data.
- Strengthen networks by identifying key decision-makers in target org charts.
- Stay competitive with real-time tracking of executive churn and competitor moves.
- Personalize engagement with deep context on stakeholders and organizations.
Draup Works Wherever Your Teams Work
Draup connects with 30+ CRMs and sales platforms, so your sellers, marketers, and RevOps leaders get intelligence in the tools they already use.
By filling up this form, you agree to allow Draup to share this data with our affiliates, subsidiaries and third parties
Frequently Asked Questions
What intelligence does Draup add to Affinity?
Draup provides executive insights, buyer signals, org charts, competitor moves, and market intelligence.
How does the integration align with Affinity workflows?
It blends seamlessly into Affinity’s relationship tracking, deal sourcing, and network-building workflows.
Can this improve relationship-driven selling?
Yes, teams use enriched stakeholder insights and competitive data to engage smarter.
Which teams benefit most?
Sales reps, CSMs, account managers, SDR teams, and RevOps groups.
How often is the intelligence updated?
Data is refreshed regularly to reflect evolving buyer behavior and organizational changes.
Does this support GTM and B2B strategy?
Absolutely, Draup insights enhance selection, targeting, relationship building, and GTM planning.
Impactful insights, delivered real-time
Access insights via API, custom data feeds, the Draup platform or using MCP
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Model Context Protocol
Best for
Real-time Al workflows & LLM applications
- Native integration with Claude, OpenAl, and MCP-compatible Al tools
- Zero ETL, models query live data without pipelines or reindexing
- Governed access with token-based scopes, Pll masking, and audit trails
- Grounded, real-time data prevents LLMs from generating outdated or inaccurate insight
.svg)
.svg)
