Data-Driven Account Planning for a $1B IT Services Leader
Discover How Draup Helped Reduce Account Planning Research by 60%
About the Company
A global technology services and consulting leader, the company delivers digital engineering and IT transformation solutions across industries. To drive efficiency and consistency in sales planning, it sought a unified platform to strengthen account intelligence and improve collaboration between sales, marketing, and delivery teams.
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Before Draup
1
Time-Intensive Account Research
Presales and internal teams spent hours collecting and validating account insights from multiple fragmented sources.
2
Fragmented Databases
Teams had to refer to multiple tools and datasets to gather actionable intelligence for account planning.
3
Manual Data Validation
Secondary sources required extensive hygiene checks and manual synthesis before insights could be used effectively.
The Core Challenges
To streamline and centralize account intelligence across teams.
To reduce research time and improve the quality of account planning insights.
To enable cross-functional collaboration through a single, unified platform.
The Solution
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Outcome
60% Reduction in Research Effort
Account planning time reduced through centralized, automated insights.
Unified Intelligence Platform
Sales, Marketing, and Delivery teams collaborated seamlessly on a single source of truth.
Enhanced Decision-Making
Data-backed insights on industries, competitors, and outsourcing trends improved planning accuracy.
Reduced Database Dependency
Eliminated reliance on multiple secondary sources and manual data aggregation.
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