Enhancing sales productivity for a Redmond based $290B+ global technology leader
Discover How Draup Enabled Gen AI-Powered Account Intelligence and Streamlined Data Integration
About the Company
The company is a global technology leader offering operating systems, productivity software, cloud computing solutions, and hardware innovations that empower individuals and organizations worldwide. With a focus on digital transformation, the company partners with enterprises, governments, and developers to enable intelligent solutions across industries.
Before Draup
1
Limited Account Visibility
Sales teams relied on fragmented data sources for account research and prospect targeting.
2
Inefficient Data Management
Disconnected systems made it difficult to unify account data and integrate insights into internal CRMs.
3
Shallow Competitive Insights
Teams lacked detailed visibility into competitor presence within target accounts.
4
Missed Channel Opportunities
Partner ecosystem insights were underutilized, leading to missed cross-sell and co-sell potential.
The Core Challenges
To equip sales executives with real-time, actionable insights into high-value prospects.
To consolidate fragmented data sources into a centralized, integrated account view.
To analyze competitor presence and uncover new channel opportunities for faster sales execution.
The Solution
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Outcome
Enhanced Sales Productivity
Reduced research time through unified, AI-powered account insights directly accessible within CRM.
Accelerated Account Penetration
Equipped sales teams to identify and engage high-value prospects faster.
Improved Win Ratios
Strengthened competitive positioning and messaging using data-driven tech stack analysis.
Expanded Channel Opportunities
Leveraged partner ecosystem insights to uncover and activate new sales channels.
Powered by unparalleled global market data
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