Accelerating Account Growth for a $13B Global Professional Services Leader
Discover How Draup Helped Unlock $30M+ in Additional Pipeline for IT Services Accounts
About the Company
A global strategy and management consulting leader, the company supports Fortune 500 enterprises across industries in driving business growth, digital transformation, and operational excellence. To strengthen client impact, its teams are increasingly focused on leveraging AI-driven account intelligence and data-backed insights for strategic account expansion.
Associate Partner
Before Draup
1
Limited Account Visibility
Client-facing teams struggled to access unified, actionable insights across their top accounts, leading to inconsistent account planning.
2
Manual and Fragmented Research
Gathering intelligence on customer needs, technology stack, and emerging opportunities required time-intensive manual effort.
3
Reduced Market Interactions Post-COVID
The pandemic disrupted traditional relationship-building and on-ground intelligence gathering.
3
Missed Opportunity Identification
Lack of scalable data models hindered the ability to detect unmet client needs or cross-sell opportunities.
The Core Challenges
To accelerate growth and strengthen engagement across key IT accounts.
To identify new opportunities and unmet client needs at scale.
To enable unified, data-backed account planning with real-time intelligence.
To shorten sales cycles and improve overall deal conversion rates.
The Solution
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Outcome
~$30 Million Additional Pipeline
Added $20–30M in new pipeline opportunities per account through improved intelligence and sales alignment.
Shortened Sales Cycle
Accelerated opportunity identification and account planning, cutting turnaround time from 2.5 weeks to 1 week.
Enhanced Account Planning
Enabled consultants and research teams to collaborate around unified insights for better client impact.
Scalable Sales Intelligence
Built a repeatable framework for opportunity discovery across top enterprise accounts.
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