AI powered sales intelligence for a San Francisco–based $35B CRM enterprise

Discover How Draup Enabled Real-Time Account Insights & Competitive Intelligence

72,600+

Employee Count

$35.7 Bn

Revenue

CRM Technology

Industry

San Francisco, USA

Headquarters

About the Company

The company is a global leader in AI-powered CRM, helping organizations accelerate growth and enhance customer engagement. It drives digital transformation across sales, marketing, service, commerce, and IT through data-driven insights and intelligent automation.

Before Draup

1

Limited Account Intelligence

Teams struggled to identify and prioritize mid-market and enterprise accounts effectively.

2

Fragmented Data Sources

Lack of integration between market data and internal CRM limited real-time account visibility.

3

Weak Competitive Insights

Incomplete understanding of competitor penetration and product adoption across target accounts.

4

GTM Operational Inefficiencies

Manual segmentation and lack of automated data sync slowed execution and hindered sales velocity.

The Core Challenges

To accelerate sales in enterprise and mid-market segments through AI-powered, data-driven insights.

To strengthen competitive positioning with detailed visibility into competitor tech stacks.

To streamline GTM workflows and integrate real-time intelligence directly into internal CRM systems.

The Solution

Enterprise Software

DEALS

ACCOUNTS

TECH STACK

SERVICE PROVIDERS

KEY EXECUTIVES

Comprehensive Account Insights

Delivered enriched intelligence on 100K+ accounts through Draup’s AI-powered data engine.

Competitor Tech Stack Analysis

Provided AI-driven insights on competitor adoption and market penetration across target accounts.

Decision-Maker Identification

Identified and prioritized key stakeholders based on influence and decision-making power.

AI-Driven Account Segmentation

Segmented accounts across 33+ industries and 175+ sub-sectors for personalized GTM execution.

Outcome

Accelerated Sales Velocity

By utilizing Draup's AI-powered Sales Intelligence, the enterprise enhanced its go-to-market strategy by concentrating sales efforts on high-potential accounts through real-time data.

Improved Win Rates

Strong deal positioning was achieved through detailed competitor insights, resulting in accelerated sales velocity, improved win rates, and growth in high-opportunity sectors.

Enhanced Executive Engagement

Sales teams utilized unified, real-time intelligence to enhance conversions through targeted messaging aimed at key decision-makers.

Optimized GTM Workflows

Streamlined data flows between Draup and internal CRM. Enhanced efficiency and competitiveness in the AI-powered CRM market by minimizing data management overhead.