Driving targeted ABM and upselling for a Luxembourg based $2.42B IT & software leader

Discover How Draup Enabled Data-Driven Account Intelligence for a Luxembourg IT & Software Development Leader

31,000+

Employee Count

$2.42 Bn

Revenue

IT &Software

Industry

Luxembourg

Headquarters

About the Company

The customer is a leading global IT and software development leader with a diverse range of business solutions, including software development, infrastructure management, and creative services. Their focus on North American product companies aims to enhance upselling opportunities and implement Account-Based Marketing (ABM) strategies to strengthen market presence and client relationships.

The Core Challenges

To identify and prioritize high-potential upselling opportunities within North American product companies.

To strengthen strategic account planning through deep, data-driven insights into buyer needs and account priorities.

To enhance ABM motions with detailed, personalized account intelligence for improved targeting and engagement.

The Solution

Enterprise Software

DEALS

ACCOUNTS

TECH STACK

SERVICE PROVIDERS

KEY EXECUTIVES

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Upselling Opportunity Identification

Delivered detailed org charts and relationship mapping to identify potential buyers and cross-entity upselling opportunities.

Strategic Account Intelligence

Provided insights into prospect pain points, investment areas, and strategic account priorities for precise planning.

Market & Peer Insights

Offered deep market intelligence on technology adoption (e.g., ServiceNow) and peer benchmarking to tailor sales strategies.

ABM Motion Enablement

Enabled creation of highly targeted, data-driven ABM campaigns for greater engagement and conversion.

Outcome

Increased Upselling Success

Identified and pursued high-potential upselling opportunities, boosting revenue and deepening client relationships.

Improved Strategic Account Planning

Strengthened account-level strategies through data-backed insights into customer needs and investment focus.

Enhanced ABM Effectiveness

Enabled hyper-personalized ABM campaigns, increasing engagement and conversion rates.

Data-Driven Decision Making

Leveraged market analysis and peer insights to inform product development, sales strategy, and market positioning.

Powered by unparalleled global market data

8M+

Executives

600K+

Outsourced Workflows

900K+

Accounts Priorities

1.6M+

Peer Group Companies

Industries

250K+

Service Providers

Data Trust & Methodology at Draup

Draup uses a structured methodology to reduce inaccuracies and prevent misleading information, with a focus on transparency and responsible data practices.

1

Data Transparency and Coverage

Draup sources data from diverse, vetted global inputs including public datasets, labor information, professional ecosystems, and industry research. Coverage varies by region and role, and we supplement limited areas with alternative sources and analyst-led modeling.

2

Profiles Behind the Numbers

All aggregate insights related to buyers, roles, skills, and locations are grounded in structured, anonymized human and organizational profiles rather than pure extrapolation. This ensures context, reliability, and protection of personal identities.

3

Data Hygiene and Integrity

We maintain a clean, accurate data environment by removing duplicates, outdated entities, and invalid records. Automated checks powered by ML models and analyst reviews work together to ensure clarity and accuracy for every entity, such as buyer, role, skill, technology, or company. Learn more

4

AI Governance and Bias Mitigation

Our governance framework combines automated evaluations with Human-in-the-Loop reviews. We use statistical checks, audits, and cross-source comparisons to reduce demographic and structural bias before insights reach the platform.

5

Compensation Guardrails

Compensation insights use blended, directional inputs such as aggregated ranges, benchmarks, modeled distributions, and market signals. We distinguish clearly between modeled and reported data and apply guardrails to prevent over-interpretation.

6

Hourly and Frontline Workforce Coverage

For hourly, frontline, and blue-collar roles where digital visibility is limited, we incorporate government datasets, localized labor information, and specialized partners to build a more complete and balanced view of workforce supply and demand.