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Know every account like an insider
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Engage every buyer in their context
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Sell into the trends shaping your market
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Transform competitor data into a sales advantage instantly
Top Resources
Accelerating account growth for a New York–based $13B services leader
Accelerating account growth for a New York–based $13B services leader
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Account Prioritization
Prioritize accounts with signal-driven scoring
Account Planning
Win key accounts with 360° intelligence
Precision Prospecting
Identify buying committees and target decision makers
Account Growth
Account management signals for growth & retention
Partner Sales
Joint pursuit strategies to co-sell faster
B2B Data Enrichment
B2B Data Enrichment Solutions for GTM teams
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Proof that intelligence, artificial or not, delivers
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Insights served long-form, never lukewarm
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We ask the questions, you get the insights
Whitepapers
For those who like their data dense and decisions clear
Top Resources
Powering account planning efficiency for a Pune based $587M IT consulting leader
Powering account planning efficiency for a Pune based $587M IT consulting leader
Platform
Account Intelligence
Know every account like an insider
Buyer Intelligence
Engage every buyer in their context
Industry Intelligence
Sell into the trends shaping your market
Competitive Intelligence
Transform competitor data into a sales advantage instantly
Solutions
By Role
Sales
Marketing
Account Management
Channel Partnership
By Usecase
Account Prioritization
Prioritize accounts with signal-driven scoring
Account Planning
Win key accounts with 360° intelligence
Precision Prospecting
Identify buying committees and target decision makers
Account Growth
Account management signals for growth & retention
Partner Sales
Joint pursuit strategies to co-sell faster
B2B Data Enrichment
B2B Data Enrichment Solutions for GTM teams
Agents
Data & APIs
Market Intelligence Data
Taxonomy
Draup API
Model Context Protocol
Integration Hub
Salesforce
Hubspot
Pipedrive
Microsoft Dynamics CRM
View all
Data Shares
Amazon S3
Azure Data Lake
Google Cloud Storage
Google Big Query
View all
Marketplaces
Databricks
Snowflake
Salesforce
AWS
Resources
Case Studies
Proof that intelligence, artificial or not, delivers
Blog
Insights served long-form, never lukewarm
Podcasts
We ask the questions, you get the insights
Whitepapers
For those who like their data dense and decisions clear
Login
Book a Demo
Draup Logo White
Platform
Account Intelligence
Know every account like an insider
Buyer Intelligence
Engage every buyer in their context
Industry Intelligence
Sell into the trends shaping your market
Competitive Intelligence
Transform competitor data into a sales advantage instantly
Top Resources
Accelerating account growth for a New York–based $13B services leader
Accelerating account growth for a New York–based $13B services leader
Solutions
By Role
Sales
Marketing
Account Management
Channel Partnership
By Usecase
Account Prioritization
Prioritize accounts with signal-driven scoring
Account Planning
Win key accounts with 360° intelligence
Precision Prospecting
Identify buying committees and target decision makers
Account Growth
Account management signals for growth & retention
Partner Sales
Joint pursuit strategies to co-sell faster
B2B Data Enrichment
B2B Data Enrichment Solutions for GTM teams
Agents
Data & APIs
Data & API
Market Intelligence Data
Taxonomy
Draup API
Model Context Protocol
Integration Hub
Salesforce
Hubspot
Pipedrive
Microsoft Dynamics CRM
View all
Data Shares
Amazon S3
Azure Data Lake
Google Cloud Storage
Google Big Query
View all
Marketplaces
Databricks
Snowflake
Salesforce
AWS
Resources
Case Studies
Proof that intelligence, artificial or not, delivers
Blog
Insights served long-form, never lukewarm
Podcasts
We ask the questions, you get the insights
Whitepapers
For those who like their data dense and decisions clear
Top Resources
Powering account planning efficiency for a Pune based $587M IT consulting leader
Powering account planning efficiency for a Pune based $587M IT consulting leader
Platform
Account Intelligence
Know every account like an insider
Buyer Intelligence
Engage every buyer in their context
Industry Intelligence
Sell into the trends shaping your market
Competitive Intelligence
Transform competitor data into a sales advantage instantly
Solutions
By Role
Sales
Marketing
Account Management
Channel Partnership
By Usecase
Account Prioritization
Prioritize accounts with signal-driven scoring
Account Planning
Win key accounts with 360° intelligence
Precision Prospecting
Identify buying committees and target decision makers
Account Growth
Account management signals for growth & retention
Partner Sales
Joint pursuit strategies to co-sell faster
B2B Data Enrichment
B2B Data Enrichment Solutions for GTM teams
Agents
Data & APIs
Market Intelligence Data
Taxonomy
Draup API
Model Context Protocol
Integration Hub
Salesforce
Hubspot
Pipedrive
Microsoft Dynamics CRM
View all
Data Shares
Amazon S3
Azure Data Lake
Google Cloud Storage
Google Big Query
View all
Marketplaces
Databricks
Snowflake
Salesforce
AWS
Resources
Case Studies
Proof that intelligence, artificial or not, delivers
Blog
Insights served long-form, never lukewarm
Podcasts
We ask the questions, you get the insights
Whitepapers
For those who like their data dense and decisions clear
Login
Book a Demo

Blogs

AI-Powered Personalization for ABM

The Evolution of Enterprise Sales: AI-Powered Personalization for ABM 

May 28, 2025
Account planning
Unlocking Trapped Value: How Better Account Planning Saves Millions
May 5, 2025
Partner ecosystem intelligence
Partner Ecosystem Intelligence: A Game-Changer for Modern ABM Strategies
April 17, 2025
AI Sales Intelligence tools
Why Forward-Looking GTM Teams Are Investing in AI Sales Intelligence Tools
April 16, 2025

All Blogs

TalentSales
Sales Engagement Transformation
How To Drive Sales Engagement Transformation Powered By Artificial Intelligence
Modern sales engagement practices are witnessing a marked increase in personalized solutions powered by artificial intelligence.
June 25, 2021
The Future of Retail
The Future of Retail: Technology Everywhere
The retail space is experiencing a fundamental shift in the way technology is being leveraged to deliver cutting-edge services and solutions.
June 15, 2021
AI-Powered Sales Enablement
The Best AI-Powered Sales Enablement Features For 2021
Unlock sales growth with sales enablement AI tools. Empower your sales team using AI-powered insights to close more deals and stay ahead in ABM.
May 20, 2021
Sales enablement
How Can Sales Enablement Benefit Your Business?
Unlock the power of sales enablement to equip your team with strategies and tools needed to convert prospects effectively.
May 3, 2021
Digitization
Experience, Efficiency & Ecosystem: How Has Digitization Created a Different Role for Utilities?
Explore the impact of digitization in the utility industry and how it drives modernization and smarter infrastructure.
April 27, 2021
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Data Trust & Methodology at Draup

Draup uses a structured methodology to reduce inaccuracies and prevent misleading information, with a focus on transparency and responsible data practices.

1

Data Transparency and Coverage

Draup sources data from diverse, vetted global inputs including public datasets, labor information, professional ecosystems, and industry research. Coverage varies by region and role, and we supplement limited areas with alternative sources and analyst-led modeling.

2

Profiles Behind the Numbers

All aggregate insights related to buyers, roles, skills, and locations are grounded in structured, anonymized human and organizational profiles rather than pure extrapolation. This ensures context, reliability, and protection of personal identities.

3

Data Hygiene and Integrity

We maintain a clean, accurate data environment by removing duplicates, outdated entities, and invalid records. Automated checks powered by ML models and analyst reviews work together to ensure clarity and accuracy for every entity, such as buyer, role, skill, technology, or company. Learn more

4

AI Governance and Bias Mitigation

Our governance framework combines automated evaluations with Human-in-the-Loop reviews. We use statistical checks, audits, and cross-source comparisons to reduce demographic and structural bias before insights reach the platform.

5

Compensation Guardrails

Compensation insights use blended, directional inputs such as aggregated ranges, benchmarks, modeled distributions, and market signals. We distinguish clearly between modeled and reported data and apply guardrails to prevent over-interpretation.

6

Hourly and Frontline Workforce Coverage

For hourly, frontline, and blue-collar roles where digital visibility is limited, we incorporate government datasets, localized labor information, and specialized partners to build a more complete and balanced view of workforce supply and demand.

SOC 2
GDPR
ISO
EAIGG

Ethical AI, Backed by Global Standards

Draup, an AI-first company, upholds global standards like SOC 2, GDPR, and ISO 27001. As an EAIGG member, we audit for bias and build trustworthy AI.

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