Intelligent Account Planning for Enterprise Sales
Generate custom, contextual account plans – in seconds
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Static plans lose to moving targets
Enterprise sales teams are stifled with manual, outdated research, and bad plans.
Wasted Time
Weeks wasted in filings, job boards, and stack trackers.
Slow Action
Plans miss the real buying committee - pursuits stall late.
Limited Visibility
Renewals, stack churn, and org changes aren’t captured.
ABM Misalignment
ABM and alliances miss alignment with where demand is forming.
Draup gives your team a living blueprint, not a brochure
Ready-to-run plays (ABM, partner attach, geo, renewals), and competitive alerts
1
Business Priorities and Financial Context
Tie your plan to funded priorities with visibility into vertical themes, earnings trends, global footprint, and workforce density to guide geo and staffing strategies.
2
Technology & Vendor Landscape
Track tech adoption and churn across 1,500+ segments and 56K+ products, map active workloads, incumbent providers, and outsourcing locations to identify sales plays.
3
Buyer & Stakeholder Intelligence
Access buyer committee maps, influence networks, executive moves, events, and public viewpoints - converted into tailored talk tracks and Opportunity Index insights.
Draup 360° View
Consolidated Information
Unifies data from multiple sources (corporate sites, social media, databases.
De-duplication
Merges duplicate entries into a unified record, eliminating redundancy.
Removing Ghost Profiles
Filters out outdated or inactive profiles to keep data current and valid.
Essential Profile Information
Verifies key details like location, organization, and job titles.
Plays, Risks, & Next Best Actions
Turn intelligence into action with contextual guidance and relevant sales plays, highlights competitive and delivery risks, and recommends best actions
Key Assets for Sales Leaders
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Company Overview
Context that matters: verticals, sub-verticals, headquarters, revenue, workforce, and growth benchmarks.
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Key Financials
Revenue, IT spend, R&D, and EBITDA, broken down by business unit (Data Center, Gaming, Auto, etc.) and region (U.S., China, EU).
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Signals That Matter
Real-time news and events tied to deals, expansions, M&A, exec moves, layoffs, and product launches - with auditability back to source.
Service Provider Ecosystem
Active consulting & outsourcing partners and workloads, critical for timing solution plays.
Tech Stack Intelligence
Cloud preferences, developer tools, and software investments, including insights on which vendors dominate inside the account.
Key Executives & Buyers
Org charts and leadership profiles (CEO, CFO, CIO, CTO, BU heads) for instant mapping of decision-makers.
Customizable Plan
Every view is editable, exportable, and sharable, becoming a living account plan inside seller workflows.
Use Cases
Empower your Sales with Right account. Right moment. Right outcome.
Build account plans in minutes
continuous updates from live signals.
Enter with relevance
industry use cases, financial priorities, stack & vendor context.
Expand with confidence
renewal timing, geo moves, and executive changes.
De-risk the forecast
plans anchored to why now, who decides, and what to pitch.
The Payoff
40% faster deal cycles
2x increase in win rates for strategic accounts
More pipeline, less waste
Every KPI improves, when you sell with context
- Sales cycle length & deal slip risk
- Research time & cost-to-sell
- Win rate & ACV
- Meeting → Opportunity conversion
- Expansion & renewal revenue
Enterprises do extraordinary things with Draup
Real stories. Real Success.
Powered by unparalleled global market data
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Impactful insights, delivered real-time
Access insights via APIs, custom feeds, or the Draup platform
APIs & Integrations
Best for
Embedding live insights in workflows without storing data
- Native integrations with 33+ CRMs, like Salesforce, Hubspot, Microsoft Dynamics CRM, etc.
- Real-time access to critical data
- Enhanced security and data Integrity
- Efficient API performance with flexible limits
- Low dev effort to feed existing workflows
Custom Data Feed
Best for
Analytics at scale & joining Draup with internal data
- Highly customizable feeds for workflow needs
- Scheduled pushes to data lakes/warehouses (S3, ADLS, BigQuery, SFTP)
- Scalable use cases with the data
- Integrates with internal data assets for co-pilots/agents
- Overhead to build custom models
Draup Platform
Best for
Fastest time-to-value,
no build required
- Ready-to-use UI with 200+ productized use cases & workflows
- Leverage visualizations & workflows to drive seller action with no overhead
- Enterprise controls: SSO, RBAC, governance
- Integrates UI & functionality into CRM apps
Frequently Asked Questions
What is a living account plan?
A plan that updates itself with new signals - Business Intentions, financials, tech-stack changes, geo moves, outsourcing, buyer-org shifts, so strategy and next steps stay current.
How is this different from a static slide or CRM notes?
Slides and notes go stale. A living plan pulls signals in, explains why now, shows who to engage, and recommends next best actions, all in one view.
What data powers the plan?
Industry, Account, and Buyer Intelligence: earnings and priorities, started/stopped tech, footprint & R&D maps, outsourcing and vendor context, committee maps, exec moves, and real-time events.
Can we customize the plan to our motion?
Yes. Tailor sections, weights, playbooks, personas, territories, products, and alert thresholds. Expansion vs. net-new can use different templates.
How do reps actually use it day-to-day?
Open the account, see an executive summary, reason codes (which signals fired), mapped buyers, and a prioritized action list (emails, meetings, ABM plays, partner attach).
Will it help with executive access and multi-threading?
Yes. Buyer-org maps with influence scoring and public viewpoints generate talk tracks and identify adjacent stakeholders and likely blockers.
How does this improve proposal quality?
Plans translate signals into use-case narratives, align with financial priorities, cite stack/outsourcing context, and include customer-specific proof.
Does it support geo and services decisions?
Yes. Use footprint, R&D density, hiring heat, provider locations to decide where to engage and how to staff.
How are next best actions determined?
Rules + models across fit, intent, timing, reachability. Actions include exec outreach, renewal save, replacement play, partner attach, ABM sequence, each tied to a signal.
How is this different from intent data?
Intent infers interest from web behavior. Account Planning here anchors on objective account signals (earnings, stack churn, vendor changes, governance) and turns them into concrete steps.
What integrations are supported?
Push plans, scores, buyers, and tasks to CRM/ABM; sync lists, tags, fields, and reason codes. Works alongside sales-engagement tools.
How often does the plan refresh?
Continuously. Recency/decay keeps old signals from inflating priority; alerts fire on renewals, exec moves, M&A, partnerships, center setups, stack changes.
Can we bring first-party data?
Yes. Ingest product usage, win/loss, campaign engagement, partner telemetry and blend into scoring and plays.
How do we govern access and compliance?
GDPR-aligned, SSO/role-based access, audit logs, and field-level visibility by team/region. Signal sources are attributed for auditability.
What does rollout look like?
Week 1: connect data and generate Top-10 plans per region.
Weeks 2–4: tune weights, enable playbooks, set alerting and routing; QBR-ready.
Which KPIs should move?
Win rate, ACV, sales cycle, meeting→opportunity conversion, pipeline coverage/quality, expansion/renewal revenue, forecast accuracy, cost-to-sell.
How do we measure ROI?
Before/after on meeting set rate, M→O conversion, stage velocity, slip rate, late-stage losses, plus seller hours saved on research/planning.
Can we align to MEDDICC/SPICED or our internal methodology?
Yes. Map plan sections and fields to your qualification framework so reviews and QBRs speak a common language.
Do you support partner/ISV motions?
Yes. Flag attach/displacement opportunities from started/stopped tech and outsourcing; share plays with alliances.
Pricing and pilots?
Priced by seats and coverage. We support focused pilots with clear success criteria tied to the KPIs above.
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