Static plans lose to moving targets

Enterprise sales teams are stifled with manual, outdated research, and bad plans.

Wasted Time

Weeks wasted in filings, job boards, and stack trackers.​

Slow Action

Plans miss the real buying committee - pursuits stall late.​

Limited Visibility

Renewals, stack churn, and org changes aren’t captured.​

ABM Misalignment

ABM and alliances miss alignment with where demand is forming.​

Draup gives your team a living blueprint, not a brochure

Ready-to-run plays (ABM, partner attach, geo, renewals), and competitive alerts

1

Business Priorities and Financial Context

Tie your plan to funded priorities with visibility into vertical themes, earnings trends, global footprint, and workforce density to guide geo and staffing strategies.

2

Technology & Vendor Landscape

Track tech adoption and churn across 1,500+ segments and 56K+ products, map active workloads, incumbent providers, and outsourcing locations to identify sales plays.

3

Buyer & Stakeholder Intelligence

Access buyer committee maps, influence networks, executive moves, events, and public viewpoints - converted into tailored talk tracks and Opportunity Index insights.

Draup 360° View

Get a unified, verified view of every account - combining financials, buyer orgs, tech stacks, talent trends, and live signals, so your teams can plan, prioritize, and engage with precision.

Consolidated Information

Unifies data from multiple sources (corporate sites, social media, databases.

De-duplication

Merges duplicate entries into a unified record, eliminating redundancy.

Removing Ghost Profiles

Filters out outdated or inactive profiles to keep data current and valid.

Essential Profile Information

Verifies key details like location, organization, and job titles.

Plays, Risks, & Next Best Actions

Turn intelligence into action with contextual guidance and relevant sales plays, highlights competitive and delivery risks, and recommends best actions

Key Assets for Sales Leaders

With Draup, generate and download fresh, personalized, ready-to-go account plans in one click

Company Overview

Context that matters: verticals, sub-verticals, headquarters, revenue, workforce, and growth benchmarks.​

Key Financials

Revenue, IT spend, R&D, and EBITDA, broken down by business unit (Data Center, Gaming, Auto, etc.) and region (U.S., China, EU).​

Signals That Matter

Real-time news and events tied to deals, expansions, M&A, exec moves, layoffs, and product launches - with auditability back to source.​

Service Provider Ecosystem

Active consulting & outsourcing partners and workloads, critical for timing solution plays.

Tech Stack Intelligence

Cloud preferences, developer tools, and software investments, including insights on which vendors dominate inside the account.​

Key Executives & Buyers

Org charts and leadership profiles (CEO, CFO, CIO, CTO, BU heads) for instant mapping of decision-makers.​

Customizable Plan

Every view is editable, exportable, and sharable, becoming a living account plan inside seller workflows.

Use Cases

Empower your Sales with Right account. Right moment. Right outcome.

Build account plans in minutes

continuous updates from live signals.​

Enter with relevance

industry use cases, financial priorities, stack & vendor context.​

Expand with confidence

renewal timing, geo moves, and executive changes.​

De-risk the forecast

plans anchored to why now, who decides, and what to pitch.​

The Payoff

40% faster deal cycles

2x increase in win rates for strategic accounts

More pipeline, less waste

Every KPI improves, when you sell with context

  • Sales cycle length & deal slip risk
  • Research time & cost-to-sell
  • Win rate & ACV​
  • Meeting → Opportunity conversion​
  • Expansion & renewal revenue

Enterprises do extraordinary things with Draup

Real stories. Real Success.

Structured aggregation and processing of data is a pleasant help in daily business; Draup is responsive to feedback and additional requests at short notice. Provides valuable background information for sound decision making in complex business areas.
Peter Schmutzer
Ex- Director - Purchasing, OPD, Supplier Relationships & Strategy
Great insights on R&D spend, outsourcing locations/partners, market trends, etc and excellent turnaround time for requests. Quick homework before targeting an account is possible when we have Draup analysis in hand. A good platform for all New Business Development / sales efforts.
Ramachandra Prabhu
Ex- Group Marketing Manager
Amazing engineering insights; depth of information helps in account planning. Draup for Sales is benefiting our account-based marketing, so we target the right individuals with the right offers.
Venkat Padmanabhan
Vice President - Digital Engineering and Manufacturing Services
Draup’s data is now a critical part of the Microsoft customer sales journey. Their deep account intelligence has really pulled through in helping us unlock several enterprise accounts. Our sellers spend less time on research, & instead focus on building actionable strategies for our sales plays. The savings in time, cost & research efforts are a game-changer.
Vijay Rajagopalan
Partner GM Product & Engineering – Business & Industry Copilot

Powered by unparalleled global market data

Powering 80+ Machine Learning models and 12+ Psychology models
GRANULAR
AI-enabled data updated continuously, historically available, and regionally relevant.
ACCESSIBLE
Data exchange and APIs, platform or a combination.
PROPRIETARY
Unique taxonomies and methodologies providing insights that drive proven results.
33
Industries
600K+
Outsourced Workflows
8M+
Executives
1000+
Custom Reports
700M+
Job Descriptions
33
Industries
600K+
Outsourced Workflows
8M+
Executives
1000+
Custom Reports
700M+
Job Descriptions
1.6M+
Companies
250K+
Service Providers
900K+
Accounts Priorities
59K+
Technology Solutions
1000+
Custom Reports
1.6M+
Companies
250K+
Service Providers
900K+
Accounts Priorities
59K+
Technology Solutions
1000+
Custom Reports
1.6M+
Companies
250K+
Service Providers
900K+
Accounts Priorities
59K+
Technology Solutions
1000+
Custom Reports
GRANULAR
AI-enabled data updated continuously, historically available, and regionally relevant
ACCESSIBLE
Data shares and feeds, software, professional services, or a combination
PROPRIETARY
Unique taxonomies and methodologies providing insights that drive proven results

Frequently Asked Questions

What is a living account plan?

A plan that updates itself with new signals - Business Intentions, financials, tech-stack changes, geo moves, outsourcing, buyer-org shifts, so strategy and next steps stay current.

How is this different from a static slide or CRM notes?

Slides and notes go stale. A living plan pulls signals in, explains why now, shows who to engage, and recommends next best actions, all in one view.

What data powers the plan?

Industry, Account, and Buyer Intelligence: earnings and priorities, started/stopped tech, footprint & R&D maps, outsourcing and vendor context, committee maps, exec moves, and real-time events.

Can we customize the plan to our motion?

Yes. Tailor sections, weights, playbooks, personas, territories, products, and alert thresholds. Expansion vs. net-new can use different templates.

How do reps actually use it day-to-day?

Open the account, see an executive summary, reason codes (which signals fired), mapped buyers, and a prioritized action list (emails, meetings, ABM plays, partner attach).

Will it help with executive access and multi-threading?

Yes. Buyer-org maps with influence scoring and public viewpoints generate talk tracks and identify adjacent stakeholders and likely blockers.

How does this improve proposal quality?

Plans translate signals into use-case narratives, align with financial priorities, cite stack/outsourcing context, and include customer-specific proof.

Does it support geo and services decisions?

Yes. Use footprint, R&D density, hiring heat, provider locations to decide where to engage and how to staff.

How are next best actions determined?

Rules + models across fit, intent, timing, reachability. Actions include exec outreach, renewal save, replacement play, partner attach, ABM sequence, each tied to a signal.

How is this different from intent data?

Intent infers interest from web behavior. Account Planning here anchors on objective account signals (earnings, stack churn, vendor changes, governance) and turns them into concrete steps.

What integrations are supported?

Push plans, scores, buyers, and tasks to CRM/ABM; sync lists, tags, fields, and reason codes. Works alongside sales-engagement tools.

How often does the plan refresh?

Continuously. Recency/decay keeps old signals from inflating priority; alerts fire on renewals, exec moves, M&A, partnerships, center setups, stack changes.

Can we bring first-party data?

Yes. Ingest product usage, win/loss, campaign engagement, partner telemetry and blend into scoring and plays.

How do we govern access and compliance?

GDPR-aligned, SSO/role-based access, audit logs, and field-level visibility by team/region. Signal sources are attributed for auditability.

What does rollout look like?

Week 1: connect data and generate Top-10 plans per region.​
Weeks 2–4: tune weights, enable playbooks, set alerting and routing; QBR-ready.​

Which KPIs should move?

Win rate, ACV, sales cycle, meeting→opportunity conversion, pipeline coverage/quality, expansion/renewal revenue, forecast accuracy, cost-to-sell.

How do we measure ROI?

Before/after on meeting set rate, M→O conversion, stage velocity, slip rate, late-stage losses, plus seller hours saved on research/planning.

Can we align to MEDDICC/SPICED or our internal methodology?

Yes. Map plan sections and fields to your qualification framework so reviews and QBRs speak a common language.

Do you support partner/ISV motions?

Yes. Flag attach/displacement opportunities from started/stopped tech and outsourcing; share plays with alliances.

Pricing and pilots?

Priced by seats and coverage. We support focused pilots with clear success criteria tied to the KPIs above.