Intent-Based Demand Generation Led by Real Buying Evidence
Point demand budget at accounts that are actually in market, score them on buying signals, and hand your reps an opener built for the account.
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Trusted by The World's Largest Enterprises
The marketing budget that never finds intent.
10-25%
of marketing budget wasted on
poor-quality, mistargeted data
~30%
of B2B contact data
decays every year
5%
of B2B buyers are in-market at any time, so most demand spend lands on accounts that are not buying
Read the Demand
Shape the Narrative
Draup Agents find accounts by verified buying signals, hiring velocity, platform launches, and stated urgency, rather than form fills, tiered by immediate sales readiness and paired with persona-specific openers grounded in each account's active investments.
Draup Sales Agents in Action
Position Against the Use Cases Buyers Are Funding
Use cases tiered by maturity, buyer presence and whether budget is
actually attached, so positioning leads with the ones being funded now
rather than with static product messaging.
actually attached, so positioning leads with the ones being funded now
rather than with static product messaging.
The campaign leads with a use case that already has budget attached.
Point Demand Budget at the Ranked List
Demand budget follows the ranked list rather than chasing the widest reachable audience. The accounts in market now carry the weight, and the tiers marketing spends against are the same tiers sales is pursuing, so the two teams work one list.
Marketing and sales spend against the same ranked list.
Score Accounts on Buying Evidence
Scoring runs on what an account is doing rather than what it downloaded: a function reorganized, the roles posted, the technology direction shifted. These are the signals that separate an engaged account from a buying one.
The target list is ranked on who is buying, not on who clicked.
Hand Every Rep an Opener Built for the Account
The buying committee for each account, the persona view for each role, and a sequence drafted against both. Marketing hands sales a draft grounded in the account rather than a template.
Every rep on the follow-up opens with something specific to that account.
The budget follows real demand.
21-50%
higher ROI
most commonly reported band for ABM versus non-ABM programmes
2.4x
revenue growth
at firms with high alignment across customer-facing functions
Today
With Draup Agents
Product marketing
AI Use Case & Opportunity Intelligence · Emerging Use-Case Timing & Value
Positioning built on product capability and refreshed on a quarterly cycle.
Positioned against the use cases buyers are funding now, tiered by maturity and budget.
Demand generation
ABM Intelligence · Propensity to Buy
Budget spread for reach across the addressable market, measured on MQL volume.
Budget concentrated on in-market Tier 1 accounts, on tiers shared with sales.
Lead scoring
Propensity to Buy · AI Readiness Assessment
A score that rewards engagement with your content, which sales does not action.
A score built on funded initiatives, hiring velocity and stack movement.
SDR / BDR enablement
Email Campaign Playbook · Buyer Identification
A persona template and a title filter, and an SDR writing from scratch.
Buying committee, persona view and a drafted sequence per account, so the SDR edits.
Draup Runbooks: GTM Plays, Built for You
Every account on your book, monitored 24/7
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Deploys the agent swarm
Dedicated sub-agents work your account book, tracking what changed across leadership, budget, hiring, and competitive movement, and connecting it to your open opportunity.
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Surfaces the highest-priority signals
Validates the evidence, resolves conflicts between agents, and ranks impact across the whole book.
Hands you the next moves
The few revenue moves that matter right now, delivered to the seller, ready to act on.
8M+
Buyers Profiles
322K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
15K+
Service Providers
180K+
Technology Solutions
1.6M+
Accounts Priorities
1.7M+
Companies
Sales intelligence, contextualized to the account, the buyer, and the moment.
Analyzing 1B+ data points daily from 100K+ sources
8M+
Buyers Profiles
322K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
15K+
Service Providers
180K+
Technology Solutions
1.6M+
Accounts Priorities
1.7M+
Companies
Real Stories.
Real Success.
Real Success.Enterprises do extraordinary things with Draup
Structured aggregation and processing of data is a pleasant help in daily business; Draup is responsive to feedback and additional requests at short notice. Provides valuable background information for sound decision making in complex business areas.
Peter Schmutzer
Ex- Director - Purchasing, OPD, Supplier Relationships & Strategy
Draup’s data is now a critical part of the Microsoft customer sales journey. Their deep account intelligence has really pulled through in helping us unlock several enterprise accounts. Our sellers spend less time on research, & instead focus on building actionable strategies for our sales plays. The savings in time, cost & research efforts are a game-changer.
Vijay Rajagopalan
Partner GM Product & Engineering – Business & Industry Copilot
Great insights on R&D spend, outsourcing locations/partners, market trends, etc and excellent turnaround time for requests. Quick homework before targeting an account is possible when we have Draup analysis in hand. A good platform for all New Business Development / sales efforts.
Ramachandra Prabhu
Ex- Group Marketing Manager
Amazing engineering insights; depth of information helps in account planning. Draup for Sales is benefiting our account-based marketing, so we target the right individuals with the right offers.
Venkat Padmanabhan
Vice President - Digital Engineering and Manufacturing Services
The New GTM Moat is Agentic
Not the data. Not the tooling. Whether the work happens without anyone asking.
95%
of seller research workflows will begin with AI by 2027, up from under 20% in 2024
2.6x
more likely to hit commercial growth when sellers are given AI-generated next best actions
20%
more revenue and 20% lower cost to serve for automation leaders, on both sides at once
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