Draup AGENTS FOR MARKETING
Intent-Based Demand Generation led by Real Buying Evidence
Point demand budget at accounts that are actually in market, score them on buying signals and hand your reps an opener built for the account.
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Trusted by The World's Largest Enterprises
The marketing budget that never finds intent.
10-25%
of marketing budget wasted on
poor-quality, mistargeted data
~30%
of B2B contact data
decays every year
5%
of B2B buyers are actively in-market
at any given time
Read the Demand
Shape the Narrative
Re-Rank Target Lists with Live Buying Signals
Draup Agents find accounts by verified buying signals, hiring velocity, platform launches, and stated urgency, rather than form fills, tiered by immediate sales readiness and paired with persona-specific openers grounded in each account's active investments.
Draup Sales Agents in Action
Align Campaigns with Funded Enterprise Initiatives
Build campaigns around funded buyer programs rather than static product positioning. Align messaging with active buyer budgets and immediate purchasing windows. Lead with campaign themes tied directly to funded account priorities.
The campaign leads with a priority that already has budget attached.
Accounts Get Scored on Buying Evidence
An account that downloaded three assets is engaged. An account that just reorganized its function, posted the roles, and shifted its technology direction is buying. Those are different lists, and only one of them converts, so scoring runs on the second.
The target list is ranked on who is buying, not on who clicked.
Budget Gets Pointed at the Ranked List
Demand budget follows the ranked list rather than chasing the widest reachable audience. The accounts in market now carry the weight, and the tiers marketing spends against are the same tiers sales is pursuing, so the two teams work one list.
Spend and pursuit point at one list, so pipeline credit stops being an argument.
Reps Get an Opener Built for the Account
The buying committee for each account, the persona view for each role, and a sequence drafted against both. The SDR edits rather than writes, and the opener references something the buyer recognizes as current in their own organization.
Every rep on the follow-up opens with something specific to that account.
What buyers ask first.
01
How is this different from our lead score?
A lead score rewards engagement with you. This scores buying evidence in the account: reorganizations, funded programs, hiring, technology direction. Different lists, and the second one converts.
02
Do we need to connect our MAP or CRM?
Not to score. The agents work from external intelligence. Enrichment writes output back into Salesforce, HubSpot, and more if you want it in-workflow.
03
How do you know a use case has budget?
Agents read funded activity: verified deployments, hiring against the work, and investment activity, with timing so you know if the window is now or next quarter.
04
What do SDRs receive?
The buying committee, the persona view for each role, and a sequence drafted against both. An editable draft grounded in the account, not a template.
Draup Runbooks: GTM Plays, Built for You
Every account on your book, monitored 24/7
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Deploys the agent swarm
Dedicated sub-agents work your account book, tracking what changed across leadership, budget, hiring, and competitive movement, and connecting it to your open opportunity.
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Surfaces the highest-priority signals
Validates the evidence, resolves conflicts between agents, and ranks impact across the whole book.
Hands you the next moves
The few revenue moves that matter right now, delivered to the seller, ready to act on.
8M+
Buyers Profiles
600K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
8.5K+
Service Providers
180K+
Technology Solutions
900K+
Accounts Priorities
1.7M+
Companies
Sales intelligence, contextualized to the account, the buyer, and the moment.
Analyzing 1B+ data points daily from 100K+ sources
8M+
Buyers Profiles
600K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
8.5K+
Service Providers
180K+
Technology Solutions
900K+
Accounts Priorities
1.7M+
Companies
Real Stories.
Real Success.
Real Success.Enterprises do extraordinary things with Draup
Structured aggregation and processing of data is a pleasant help in daily business; Draup is responsive to feedback and additional requests at short notice. Provides valuable background information for sound decision making in complex business areas.
Peter Schmutzer
Ex- Director - Purchasing, OPD, Supplier Relationships & Strategy
Draup’s data is now a critical part of the Microsoft customer sales journey. Their deep account intelligence has really pulled through in helping us unlock several enterprise accounts. Our sellers spend less time on research, & instead focus on building actionable strategies for our sales plays. The savings in time, cost & research efforts are a game-changer.
Vijay Rajagopalan
Partner GM Product & Engineering – Business & Industry Copilot
Great insights on R&D spend, outsourcing locations/partners, market trends, etc and excellent turnaround time for requests. Quick homework before targeting an account is possible when we have Draup analysis in hand. A good platform for all New Business Development / sales efforts.
Ramachandra Prabhu
Ex- Group Marketing Manager
Amazing engineering insights; depth of information helps in account planning. Draup for Sales is benefiting our account-based marketing, so we target the right individuals with the right offers.
Venkat Padmanabhan
Vice President - Digital Engineering and Manufacturing Services
The New GTM Moat is Agentic
Not the data. Not the tooling. Whether the work happens without anyone asking.
95%
of seller research workflows will begin with AI by 2027, up from under 20% in 2024
2.6x
more likely to hit commercial growth when sellers are given AI-generated next best actions
20%
more revenue and 20% lower cost to serve for automation leaders, on both sides at once
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