Retain, Cross-Sell, and Upsell From One Account View
Three CS motions on the same external intelligence: churn risk caught early, whitespace mapped by business unit, and upsell cases built on peer evidence.
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Trusted by The World's Largest Enterprises
THE GTM PRODUCTIVITY GAP
The account work that crowds out the renewal.
30-90 days
of warning signs precede most churn, usually missed
5-25x
costlier to win a new account
than keep one
40-50%
of new ARR now comes from expansion, most of it found after the renewal rather than before it
Catch Risk Early
Protect the Renewal
Select an enterprise account from your book. Draup Agents construct a comprehensive retention and expansion brief ahead of renewal: quantifiable churn risks, unpenetrated business units, and budget-backed upsell openings. Revenue exposure is mapped against external account signals months before product telemetry shifts.
Draup Sales Agents in Action
Flag and Quantify Churn Risk Before Usage Dips
Sponsor departures, restructuring, and an incoming leader running vendor consolidation are visible the moment they happen, even while usage looks stable. Accounts are flagged on verified external shifts, so save plays launch before the renewal is at risk.
Exposure is quantified against verified external risk, months before usage dips.
Build the Expansion Case on Peer Evidence
Draup aggregates verified technology deployments, filings, IT vendor spend, and hiring signals across thousands of accounts into objective peer benchmarks. Your champion argues from what their peers are funding, not from your feature roadmap on your release schedule.
The champion walks in with an investment case anchored in peer benchmarks.
Name the Unsold Business Units, Don't Estimate Them
Draup maps the account's full corporate structure and cross-references it against your actual deployment. A unit with zero usage today still surfaces if its initiatives and buying signals match what you sell, so whitespace is found by fit rather than by where you already have a foothold.
A single-department renewal becomes a named, enterprise-wide expansion map.
Risk surfaces while you can act.
~70%
Growth Rate Lift at High NRR
50%
The decision arrives with evidence.
Today
With Draup Agents
Retention
Client Risk Analysis
A health score reading product telemetry, which moves only after usage dips.
Sponsor exits, restructuring and vendor consolidation flagged months before renewal.
Upsell
Peer Intelligence & FOMO Opportunity
An expansion case built on your roadmap and your release cycle.
An expansion case built on what the account’s peers are already funding.
Cross-sell
Account Footprint Mapping · GCC Opportunity Analysis
Expansion pursued into the business units already deployed.
Every business unit whose initiatives and buying signals match the offering.
Draup Runbooks: GTM Plays, Built for You
Every account on your book, monitored 24/7
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Deploys the agent swarm
Dedicated sub-agents work your account book, tracking what changed across leadership, budget, hiring, and competitive movement, and connecting it to your open opportunity.
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Surfaces the highest-priority signals
Validates the evidence, resolves conflicts between agents, and ranks impact across the whole book.
Hands you the next moves
The few revenue moves that matter right now, delivered to the seller, ready to act on.
8M+
Buyers Profiles
322K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
15K+
Service Providers
180K+
Technology Solutions
1.6M+
Accounts Priorities
1.7M+
Companies
Sales intelligence, contextualized to the account, the buyer, and the moment.
Analyzing 1B+ data points daily from 100K+ sources
8M+
Buyers Profiles
322K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
15K+
Service Providers
180K+
Technology Solutions
1.6M+
Accounts Priorities
1.7M+
Companies
Real Stories.
Real Success.
Real Success.Enterprises do extraordinary things with Draup
Structured aggregation and processing of data is a pleasant help in daily business; Draup is responsive to feedback and additional requests at short notice. Provides valuable background information for sound decision making in complex business areas.
Peter Schmutzer
Ex- Director - Purchasing, OPD, Supplier Relationships & Strategy
Draup’s data is now a critical part of the Microsoft customer sales journey. Their deep account intelligence has really pulled through in helping us unlock several enterprise accounts. Our sellers spend less time on research, & instead focus on building actionable strategies for our sales plays. The savings in time, cost & research efforts are a game-changer.
Vijay Rajagopalan
Partner GM Product & Engineering – Business & Industry Copilot
Great insights on R&D spend, outsourcing locations/partners, market trends, etc and excellent turnaround time for requests. Quick homework before targeting an account is possible when we have Draup analysis in hand. A good platform for all New Business Development / sales efforts.
Ramachandra Prabhu
Ex- Group Marketing Manager
Amazing engineering insights; depth of information helps in account planning. Draup for Sales is benefiting our account-based marketing, so we target the right individuals with the right offers.
Venkat Padmanabhan
Vice President - Digital Engineering and Manufacturing Services
The New GTM Moat is Agentic
Not the data. Not the tooling. Whether the work happens without anyone asking.
95%
of seller research workflows will begin with AI by 2027, up from under 20% in 2024
2.6x
more likely to hit commercial growth when sellers are given AI-generated next best actions
20%
more revenue and 20% lower cost to serve for automation leaders, on both sides at once
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