Driving targeted ABM and upselling for a Luxembourg based $2.42B IT & software leader
Discover How Draup Helped Reduce Account Planning Research by 60%
~31,000
Employees
$2.42B
Revenue
IT &Software
Industry
Luxembourg
Headquarters
About the organization
The customer is a leading global IT and software development leader with a diverse range of business solutions, including software development, infrastructure management, and creative services. Their focus on North American product companies aims to enhance upselling opportunities and implement Account-Based Marketing (ABM) strategies to strengthen market presence and client relationships.
The Core Challenges
Upsell Prioritization
To identify and prioritize high-potential upselling opportunities within North American product companies.
Account Planning
To strengthen strategic account planning through deep, data-driven insights into buyer needs and account priorities.
ABM Targeting
To enhance ABM motions with detailed, personalized account intelligence for improved targeting and engagement.
The Solution
Enterprise Software
DEALS
ACCOUNTS
TECH STACK
SERVICE PROVIDERS
KEY EXECUTIVES
The image is for representational purpose only.
01
Upselling Opportunity Identification
Delivered detailed org charts and relationship mapping to identify potential buyers and cross-entity upselling opportunities.
02
Strategic Account Intelligence
Provided insights into prospect pain points, investment areas, and strategic account priorities for precise planning.
03
Market & Peer Insights
Offered deep market intelligence on technology adoption (e.g., ServiceNow) and peer benchmarking to tailor sales strategies.
04
ABM Motion Enablement
Enabled creation of highly targeted, data-driven ABM campaigns for greater engagement and conversion.
Outcome
8M+
Buyers Profiles
322K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
15K+
Service Providers
180K+
Technology Solutions
1.6M+
Accounts Priorities
1.7M+
Companies
Sales intelligence, contextualized to the account, the buyer, and the moment.
Analyzing 1B+ data points daily from 100K+ sources
8M+
Buyers Profiles
322K+
Outsourced (GSI) Workflows
1B+
Job Descriptions
33
Industries
15K+
Service Providers
180K+
Technology Solutions
1.6M+
Accounts Priorities
1.7M+
Companies
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