Marketing Operations Analyst

IT Marketing Operations

QP Code SSC/Q8501 NSQF Level 5

Brief Job Description

Individuals in this job role are responsible for the execution and implementation of digital marketing strategies and initiatives. They must run digital marketing campaigns, perform webmaster operations and publish content on digital media.

Personal Attributes

Marketing Operations Executive should possess strong communication and coordination skills along with the ability to interact with multiple stakeholders. They must have commitment to professional development and improvement.

Role Map

Technology IT Marketing

Job Category Operations

Job Track Marketing Operations

Roles

Marketing Operations Analyst

NSQF Level: 5

Technical Competencies

Key job task/function that an individual has to perform as a part of the job. These are also known as National Occupational Standards (NOS).

5 5 Compulsory

Publish content on different digital media channels and run campaigns on email, SMS or online messaging platforms

This unit is about publishing content on various digital media channels such as websites and mobile applications, and running and tracking campaigns on email, SMS or online messaging platforms

Compulsory NOS Code SSC/N8502 NSQF Level 5

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Perform webmaster operations to maintain multiple websites

This unit is about registering domain names, monitoring websites, testing websites and ensuring that websites are always aligned with webmaster guidelines such as those provided popular platforms such as Google, Bing, etc

Compulsory NOS Code SSC/N8503 NSQF Level 5

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Manage your work to meet requirements

This unit is about planning and organizing your work in order to complete it to the required standards on time.

Compulsory NOS Code SSC/N9001 NSQF Level 4

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Inculcate strong work ethic in line with organizational code of conduct

This unit is about adopting a positive attitude towards work while following organizational code of conduct

Compulsory NOS Code SSC/N9013 NSQF Level 5

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Maintain an inclusive, environmentally sustainable workplace

The unit is about implementing and improving diversity equality and inclusion in a sustainable and environment friendly workplace

Compulsory NOS Code SSC/N9014 NSQF Level 5

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Supplementary Topics

Advanced topics that will help you excel in this role

Content Optimization Techniques Social media Marketing Techniques (e.g., Influencer Marketing, User Generated Content, Interactive Content, etc.) Web Analytics

Popular Tools Used by Marketing Operations Analyst

Content Editing tools Grammarly Hemingway Ginger Ludwig 1Checker Lumina Datamatics

Content Creation tools Microsoft Word Adobe Spark Canva Boomerang Google Charts

Workflow Software TruEdit Kissflow Tallyfy

Email and Online Messaging marketing tools HubSpot Sender Mailchimp Moosend Mailjet Sendinblue

Domain Management tools Domainr Domaintyper Domain pigeon

A/B testing tools VWO AB Tasty HubSpot Freshmarketer Google Optimize

Website Testing and Debugging tools Tetsing: JMeter Selenium and Pylot Debugging: Fiddler Chrome dev tools Sentry

Branding Management Softwares Brand24 Bynder Frontify