Marketing Content Writer

IT Marketing Operations

QP Code SSC/Q8503 NSQF Level 4

Brief Job Description

Individuals in this job role are responsible for developing, creating and managing all online marketing content. They must curate content, perform content copywriting and manage content operations across various online marketing platforms.

Personal Attributes

IT Marketing Content Writers must have strong communication and collaboration skills to develop marketing content and to interact with various stakeholders. They must possess commitment towards professional development as well as team spirit to achieve project success.

Role Map

Technology IT Marketing

Job Category Operations

Job Track Content Marketing

Roles

Marketing Content Writer

NSQF Level: 4

Technical Competencies

Key job task/function that an individual has to perform as a part of the job. These are also known as National Occupational Standards (NOS).

5 5 Compulsory

Develop written content and curate content for different online marketing channels

This unit is about developing online marketing content and curating it

Compulsory NOS Code SSC/N8504 NSQF Level 4

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Develop an editorial calendar for content to be created for different online marketing channels

This unit is about planning and developing an editorial calendar

Compulsory NOS Code SSC/N8506 NSQF Level 4

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Manage content operations

This unit is about clearly defining the scope of content operations for online marketing, and then managing them

Compulsory NOS Code SSC/N8507 NSQF Level 4

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Manage your work to meet requirements

This unit is about planning and organizing your work in order to complete it to the required standards on time.

Compulsory NOS Code SSC/N9001 NSQF Level 4

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Maintain an inclusive, environmentally sustainable workplace

The unit is about implementing and improving diversity equality and inclusion in a sustainable and environment friendly workplace

Compulsory NOS Code SSC/N9014 NSQF Level 5

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Supplementary Topics

Advanced topics that will help you excel in this role

Content Optimization Techniques Automated Content Creation Conversational Marketing Social media Marketing Techniques (e.g., Influencer Marketing, User Generated Content, Interactive Content, etc.) Personalized Content Management(using demographics and people analytics) Intent Analysis

Marketing Content Writer

Marketing Content Writer

Technical Competencies

Supplementary Topics

Popular Tools Used by Marketing Content Writer