Marketing Automation Specialist

IT Marketing Engineering

QP Code SSC/Q8502 NSQF Level 6

Brief Job Description

Individuals in this job role are responsible for automating the acquisition and nurturing cycles. They must leverage web analytics and optimize content to drive traffic, engagement, and leads

Personal Attributes

IT Marketing Automation Specialists must have commitment to professional development and improvement. They must possess strong communication and coordination skills to interact with colleagues and stakeholders, and foster inclusiveness in the workplace.

Role Map

Technology IT Marketing

Job Category Engineering

Job Track Marketing Automation

Roles

Marketing Automation Specialist

NSQF Level: 6

Technical Competencies

Key job task/function that an individual has to perform as a part of the job. These are also known as National Occupational Standards (NOS).

6 6 Compulsory

Automate the acquisition cycle

This unit is about automating the lead acquisition cycle

Compulsory NOS Code SSC/N8508 NSQF Level 6

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Automate the nurturing cycle

This unit is about automating the lead nurturing cycle

Compulsory NOS Code SSC/N8509 NSQF Level 6

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Leverage web analytics and optimize content to drive traffic, engagement, and leads

This unit is about using web analytics suites, analysing visitor data and identifying actionable insights

Compulsory NOS Code SSC/N8501 NSQF Level 5

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Build and maintain relationships at the workplace

This unit is about building and maintaining constructive relationships at the workplace

Compulsory NOS Code SSC/N9006 NSQF Level 6

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Inculcate strong work ethic in line with organizational code of conduct

This unit is about adopting a positive attitude towards work while following organizational code of conduct

Compulsory NOS Code SSC/N9013 NSQF Level 5

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Maintain an inclusive, environmentally sustainable workplace

The unit is about implementing and improving diversity equality and inclusion in a sustainable and environment friendly workplace

Compulsory NOS Code SSC/N9014 NSQF Level 5

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Supplementary Topics

Advanced topics that will help you excel in this role

Social media Marketing Techniques (e.g., Account-based Marketing, Influencer Marketing, User Generated Content, Interactive Content, etc.) Conversational Marketing Hyper-personalization Intent Analysis

Popular Tools Used by Marketing Automation Specialist

Web analytics tools Google Analytics Matomo Open Web Analytics Spring Metrics Woopra Clicky Mint Chartbeat

Lead generation tools Marketable LeadFeeder truLeads Optinmonster Hubspot Unbounce Intercom Turnstile

Lead Nurturing automation tools BuzzBuilder Pro LeadSquared Jumplead LeadRocket NoCRM.io