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This week in Media & Entertainment: WPP merges AKQA And GREY for global-level innovations
Mergers and Acquisitions
Microsoft Acquires Smash.Gg Esports Tournament Platform. 
Smash.gg will continue as a self-service esports platform available to tournament organizers from all game communities. Read More>>
WPP Merges AKQA And GREY.    
The new network model will offer clients outstanding creativity, innovation, and brand-building on a global scale. Read More>>
Facebook Acquires Kustomer For $1 Bn 
The acquisition will enable Facebook to help small businesses to advertise and sell goods and close sales through Facebook. Read More>>
Snap Inc. Acquires Voca.Ai For $70 Mn.    
Voca offers natural, human-like conversations that will leave you wondering if you spoke with a virtual or human agent. Read More>>
Executive Movement
Disney+ Non-fiction Exec Dan Silver Boards Netflix As Director 
Silver will report to Lisa Nishimura, Netflix’s VP of independent film and documentary features. Read More>>
Catherine Levene Named President Of Meredith’s National Media Group 
Levene will oversee all NMG activities, including its Digital, Magazine, and Consumer Products businesses. Read More>>
Partnerships
Bitmoji To Sport Looks From Levi’s. 
Snapchatters’ Bitmoji can now sport classic looks from Levi’s following a partnership between Snap Inc. Read More>>
Apple Iphone To Soon Let You Use New Xbox, PS5 Controllers.  
Apple might roll out this support as a part of a future software update. Read More>>
Deals
Western Canada Lottery Corporation To Buy 600 Scientific Games Video Lottery Terminals.  
The dead includes dual 24-inch high-definition monitors that display stunning graphics and lightning-fast gameplay. Read More>>
Headlines From The Startup World
Startup Spotlight
Latest Insights & Reports

Google Inc Account Intelligence Report. 
Google predominantly acquires cloud-based services companies. Read our full report here. 

Videotron Account Intelligence Report. 
Ericsson is the major outsourcing partner for Videotron. Read our full report here. 
Here’s what’s new on our Sales Intelligence Platform
VIEW NUMBER OF ‘ACTIVE WORKFLOWS’ 
View the # of active workflows with each service providers in the outsourcing
section to assess the relationship strength
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