Transforming Non-Tech Workforce Strategy for a $40B+ Global Ride-Sharing Leader
Discover how Draup helped a global mobility leader map GenAI's impact on non-tech roles, skills, and reskilling pathways
About the Company
A global mobility enterprise operating across 70+ countries in ride-hailing, delivery, and logistics, seeking to understand GenAI's impact on non-tech workforce roles and reskilling needs.
The Core Challenges
Assess how GenAI would reshape workloads across Customer Service, Sales, and Operations — clarifying automation exposure, augmentation zones, and human-led responsibilities for each role.
Map emerging skill requirements and proficiency progression across entry, mid, and senior levels for AI-augmented non-tech job families.
Distinguish fully automated, augmented, and negligible-impact tasks to guide role redesign, workforce planning, and investment prioritization.
Define structured reskilling pathways and emerging skill contextualization to prepare non-tech professionals for AI-transformed workflows.
The Solution
Outcome
Clear Workload Transformation Roadmap
Established a structured, role-by-role view of how GenAI reshapes workloads across Customer Service, Sales, and Operations - enabling proactive workforce planning and role redesign.
Precision Automation & Augmentation Zoning
Distinguished fully automated, augmented, and human-led tasks across all non-tech functions, providing leadership with a defensible framework for investment prioritization and capability planning.
Future-Ready Skill Architecture
Delivered comprehensive skill proficiency maps across seniority levels, with associated tools and platforms, enabling targeted development programs and structured career pathing for AI-augmented roles.
Quantified Business Impact of Emerging Skills
Contextualized emerging skills with measurable outcomes - including 25–45% faster resolution in Customer Service, improved forecast in Sales, and 2–4× research throughput in Ops grounding reskilling investments in tangible business value.

