BBC Studios and Pinterest Team Up to Fuel Creative Short-Form Content

Key Signals in Media & Entertainment

Partnerships
PressReader announces extended partnership with Gannett
The partnership with Gannett brings USA Today, as well as a diverse collection of quality local USA Today Network publications from across the United States to the PressReader platform. Read More>>
BBC Studios teams with Pinterest for short-form content
Funded by Pinterest, the partnership includes training and development from BBC Studios TalentWorks, producing engaging content for Pinterest’s new video platform. Read More>>
Yoto Partners with Universal Music Group to Bring Music to Kids
Yoto partners with Universal Music Group to bring iconic music, starting with Queen’s Greatest Hits, to its screen-free audio platform for kids. Read More>>

Deal
Audoo strikes music-monitoring deal with PRS for Music and PPL
Audoo has secured a deal with PRS to install its ‘Audoo Audio Meters’ in UK businesses. The meters will be used to track the music played to calculate public performance royalties. Read More>>

Executive Movements
GroupM Pakistan appoints CEO
GroupM Pakistan appoints Ateeq-ur-Rehman as CEO, an experienced leader within the company for 17 years, skilled in brand planning, trading, and business models. Read More>>
Balaji Telefilms Appoints Sanjay Dwivedi as Group COO alongside his CFO role
With over 27 years of experience, he has played a crucial role in financial performance and held senior positions at Nimbus Communications, Radio Mirchi, GSK, and Tata Steels. Read More>>

Layoff
Photo design firm Shutterfly lays off 246 employees
Shutterfly will lay off 246 employees as it shuts down its facility in Shakopee, Minnesota. The company aims to provide support and transition assistance to the affected employees. Read More>>
Chat App Discord Restructures, Letting Go of 40 Employees
Chat app Discord trims around 4% of its workforce (nearly 40 employees) in a restructuring move, affecting marketing, design, and partnership teams. Read More>>

Product Launch
Snapchat unveils a new ‘After Dark’ feature
Snapchat introduces ‘After Dark,’ allowing users to share night-time content with friends who have also posted after 8 pm, promoting interaction. Read More>>

Financial and Market Activity
ABS-CBN Corporation Reports Q2 Results
ABS-CBN Corporation’s Q2 2023 sales were about $79.98 million, down from $85.23 million in 2022. The company reported a net loss of around $17.02 million. Read More>>

Latest Industry Insights from Draup Braindesk

Warner Bros. Discovery Account Intelligence Report

Streaming Service and Advertising Solutions

Warner Bros. Discovery has introduced Max, an enhanced streaming service that represents a significant shift from the previous narrower offerings of HBO Max and Discovery+. This enhances the consumer proposition.
Warner Bros. Discovery’s Max ad-supported tier offers diverse advertising solutions, built on a proven track record in launching successful streaming platforms and delivering effective ad products aligned with premium storytelling.
Warner Bros. Discovery’s Client Partnerships and Inclusive Solutions enable marketers to integrate their brands into inclusive content, reaching growth segments and advancing Diversity, Equity, Inclusion, and Belonging goals.

Digital Video Platform

Warner Bros. Discovery’s digital platforms, Max, and Discovery+, fueled by Unified ID 2.0, deliver exceptional value and innovative solutions, empowering advertisers to effectively reach the target audiences through first-party data.
Warner Bros. Discovery’s unified digital video platform provides advertisers with seamless access to premium content, delivering simple, high-quality digital products that effectively reach engaged audiences across various viewing platforms.
Warner Bros. Discovery improves attribution and campaign effectiveness across linear, digital, and advanced audiences, empowering advertisers to assess the value of premium storytelling across platforms, from initial awareness to tangible outcomes.

Digital Inventory and Blockchain Technology

Warner Bros. Discovery’s digital inventory, spanning owned sites, apps, and strategic partnerships, offers dynamic ad insertion for optimal impact. Advertisers can leverage audience targeting options, utilizing their own data, to enhance campaign effectiveness.
Warner Bros. Discovery’s streaming service offers a wide range of advertising capabilities focused on a data-driven, consumer-centric approach. There’s an opportunity to connect with a highly engaged audience in a premium environment. Service providers with rich expertise in these segments would find a better opportunity to serve Warner Bros. Discovery, Inc.

Startup Spotlight

Company – Angel Studios
Total Funding – USD 65.52 Mn
About: Angel Studios is a video streaming service and media company that finances its productions through equity crowdfunding. They are a film studio platform that enables creators and viewers to collaborate to produce high-caliber television and film without Hollywood. Read More>>

Latest Reports Published in Draup

Media and entertainment market (M&E) Report
The advances in AI and IoT have accelerated the production, delivery, and accuracy of captions and subtitles in the media and production industry. Read More>>

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