Immersive technologies change the face of media and entertainment

The future of entertainment will be heavily influenced by immersive technologies like AR/VR with new opportunities to reach and engage audiences through smart devices. Media and entertainment companies are using AR/VR to give an immersive first-hand feeling to the viewers. Companies like Within, that creates VR films, has 6 media giants including Live Nation Entertainment, Vice Media, among others as its partners.Infosys has partnered with Roland-Garros to provide a highly immersive VR/AR based tennis experience at the fan zone and offer AI led analytics for coaches and players. Service providers are major AR/VR solution partners for entertainment companies to define use-cases using AR/VR platforms, design user experience, Simulation engineering, 3D visualization and application development.

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