AR & VR: Trends and Opportunities

AR/VR will continue to see a lot of traction in the consumer sector owing to successful immersive experiences in gaming and retail. However, mobile AR will witness a bigger spectrum of opportunities in the future due to the absence of high setup costs, as is the case with VR. Major tech giants like Google and Apple are investing in AR via ARkit and ARCore, to allow iOS and Android developers to develop solutions.Companies are partnering to integrate AI and AR which will open gates for physical environment interaction on a multi-dimensional level. Unity has partnered with IBM to launch IBM Watson Unity SDK, programming interface which will allow developers to add cloud-based AI on their applications.

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