Neustar partners with Catalina to help CPG brands maximize return on ad spend
Key Signals in Media & Entertainment
Center Setup Gold’s Gym sets up a new center in Northridge The Northridge location is the chain’s 21st in Southern California. The 40,000square-foot gym has also partnered with the university to sponsor the school’s student-athletes. Read More>> Netflix to open Central and Eastern Europe hub in Poland The office is set to open in Warsaw later this year and will look to boost Netflix’s investment, licensing, and production efforts in Central and Eastern Europe, specifically in Poland, the Czech Republic, Hungary, Romania, Croatia, and Ukraine. Read More>>Deal Parcast Union reaches tentative deal on the first contract with Spotify The tentative deal arrives about a year and a half after Parcast workers first announced they were unionizing in Sept. 2020, hoping to make changes to diversity, equity and inclusion efforts, workers’ workloads, role transparency and compensation, and intellectual property policies. Read More>>Partnerships Neustar and Catalina enable CPG brands to maximize return on ad spend This unique partnership enables consumer packaged goods (CPG) brand advertisers to make critical, on-the-fly optimizations to their marketing mix, campaign tactics, and audience targets based on real-time purchase behavior to maximize return on ad spend (ROAS). Read More>> Google partners with iFixit to provide Pixel device spare parts The move comes after The Federal Trade Commission of the United States adopted a policy statement last year to increase law enforcement against illegal repair restrictions. Read More>>Mergers and Acquisitions Archant sells four titles to France Media Group after Newsquest takeover This latest acquisition from France Media Group extends its audience reach and consolidates the Group’s position as the leading international publisher of content for French readers. Prior to the takeover, Archant sold seven of its other specialist magazines to Kent-based Kelsey Media. Read More>> Havas Group acquires award-winning digital agency Search Laboratory The acquisition further strengthens the media group’s digital marketing and data capabilities within the UK and internationally. It further enables it to tap into a new talent pool outside of London and Manchester offices. Read More>>Executive Movement Arjuna Gaur appointed chief creative officer for dentsu webchutney, dentsuMB In his new role, Gaur will work toward expanding the creative mandate for both agencies. He will report to Ajay Gahlaut, group chief creative officer India at dentsu Creative India. Read More>> Kristina Schake joins the Walt Disney Company as Head of Global Communications Effective immediately, Schake will be responsible for the TWDCs worldwide communications strategy and operations and serve as lead spokesperson. Read More>> Dentsu Singapore promotes Pankaj Nayak to Managing Director In his new role, Pankaj is responsible for dentsu Singapore’s overall media strategy and will work closely alongside dentsu Singapore’s Creative and CXM service lines. Read More>> MultiChoice appoints Doris Ohanugo as executive head, DStv media sales TheCable Doris is a seasoned sales professional with over 20 years of experience in the broadcast/media industry, including customer service, marketing, sales, and sponsorship. In this new role, she is expected to drive media sales using her years of experience and knowledge of the advertising space. Read More>>
Latest Industry Insights from Draup Braindesk
Key Funding Alert
Sony and Kirkbi invest USD 1 Bn each in Epic Games
While part of Sony’s investment is clearly to get its foot in the door of a metaverse gaming future, Kirkbi’s investment is primarily focused on its previously announced partnership and further investing in bridging the gap between digital and physical play for children. Read More>>
Startup Spotlight
Company – HYGH AG Total Funding – USD 10.95 Mn About: HYGH is a peer-to-peer advertising network and content management system that connects owners of public displays with brands. Managed through an easy-to-use app, the HYGH platform empowers everyone to become an advertiser, regardless of budget, resource, or company size. Read More>>
Latest Reports Published in Draup
Houghton Mifflin Harcourt – Account Intelligence Report:
The company concentrates on performing organizational restructuring processes to enhance business operations by providing impactful learning experiences and curriculum solutions across all subjects. Read More>>
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