23 Jun 2021Media & Entertainment
This week in Media & Entertainment: Media entities rush to adopt secure networking protocols to prevent hacking attempts

Latest Industry Insights from Draup Braindesk

Television and OTT  

  • As the usage of OTTs and innovative televisions grows, so does the potential for exploiting one or more cyber threat vectors that can be used to launch a targeted cyberattack.  

  • The growth of streaming has led to several fake websites claiming to sell Disney+, Netflix, and Hulu, a US-based streaming service, for free.    

  • According to cybersecurity company Mimecast, which confirmed the rise of websites impersonating the new streaming service, more than 700 fake websites are mimicking Netflix, and Disney+ signup pages have been generated to collect personal information from customers during the coronavirus lockdown streaming boom.    

  • Cybercriminals are looking to take advantage of the increase in television consumption, and binge-watching comes with security risks.    

  • Suspicious domains impersonating several streaming giants for nefarious purposes are on the rise. These spoof websites often attract unwitting public members by providing free subscriptions in return for valuable personal details.


Gaming

  • Many gaming companies rushed to set up their new architectures and networks to support their increasing customer base, leaving them exposed to various attack vectors.   

  • When online gaming companies quickly moved to the public cloud, the attack surface grew even more prominent.    

  • Online games, especially Massive Multi-Player (MMO) games, are subject to numerous attacks from hackers and competitors that attempt to block players1 access to gaming sites and cheat players who can slow down other players1 connections to gain a competitive advantage.    

  • Another challenge that online gaming groups face is hacking into games to steal in-game currency.    

  • Malicious actors also create alternative versions of games and sell them on third-party app stores that lack the same security standards as the Google Play Store or the iOS App Store.  

Latest Reports Published in Draup

Electronic Arts Account Intelligence Report: EA partnered with many organizations to develop new gaming technology and bring a fresh perspective to the gaming industry. Read More>>
Roku Account Intelligence Report: Roku focuses on creating new creative branded content and TV programming primarily for marketers. Read More>>

Key Funding Alert

Microsoft Teams Calls will soon include end-to-end encryption
Microsoft will give users the option to choose between built-in Teams notification and Windows 10 notifications. Microsoft 365 Roadmap noted that the end-to-end encryption feature would be supported for 1:1 Teams VoIP calls. Read More>>

Startup Spotlight

Company – DMarket
HQ Location –  Greater Los Angeles Area, USA
Total Funding – USD 26.2 Mn
About: DMarket is a platform enabling secure buying, selling, and trading of in-game items to help developers attract more players, make more money, and increase the lifetime value of their game. Read More>>

Key Insights and Signals in Draup

Partnerships
Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups
These tie-ups come as adland girds itself for the deprecation of third-party cookies and grapples with other alterations to key identifiers. Read More>>
Dalet expands its tech ecosystem with new integrations 
The move will provide content producers and distributors greater choice when it comes to cloud providers, advanced remote editing and archive options, and expanded support for Adobe Premiere Pro, Microsoft Azure, and Spectra BlackPearl RioBroker the company reported. Read More>>

Mergers & Acquisitions
Blackstone acquires media firm International Data Group for USD 1.3 Bn
The new ownership will allow IDG to invest significantly in additional opportunities for ongoing growth across its technology and product portfolio, including strategic acquisitions to extend its market leadership position. Read More>>
New media company from AT&T spinoff will be called Warner Bros.
Discovery The deal underscores the movement of TV viewership to streaming, where scale is required to take on the likes of Netflix Inc and Walt Disney Co. Read More>>
Executive Movement
Facebook appoints its first chief business officer 
Marne Levine will oversee Facebook’s advertising business and global partnerships and report to Chief Operating Officer Sheryl Sandberg. Read More>>
Centre setup and Expansion
Pearl Abyss announces major studio expansion
Both the Manhattan Beach and Amsterdam offices offer a wide range of local publishing expertise. Their primary function is to service the North American and European markets with dedicated live-ops, server infrastructure, community management, customer support, localization, marketing, and public relations services. Read More>>
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