01 Sep 2021Media & Entertainment
AMC Theatres aims for a rebound with major Warner Bros. deal

Key Insights and Signals in Media and Entertainment

Centre Setup and Expansion
Google to open new cloud region in Australia
First announced last year, Melbourne will be the company’s second region in Australia, having opened its first cloud region in the country in Sydney in 2017. The new region provides businesses with an opportunity to accelerate operations, improve digital resource availability, and offer better user experiences than ever before. Read More>>
Deals and Deal Renewal 
Microsoft adds massive Cloud sales muscle with new EY deal
As part of the deal, London-based EY will implement one of the largest enterprise deployments of Microsoft Power Platform globally, train more than 150,000 of its professionals on Microsoft technologies and work to simplify regulatory hurdles to cloud adoption, among other goals. Read More>>
AMC Theatres gets a major Warner Bros. deal; will start accepting Bitcoin
AMC Theatres is rebounding from the COVID pandemic and growing as they signed an agreement with Warner Bros. studios and will also accept Bitcoin payments by the end of the year. Read More>>
ViacomCBS closes a comprehensive distribution deal with Cox
Cox Communications has inked multi-year distribution agreements with Viacom to continue delivering leading content from its portfolio of broadcast, entertainment, news, and sports networks. The deals cover the BET, CBS Sports Network, Comedy Central, MTV, Nickelodeon, VH1, and more. Read More>>
Partnerships
SAP India, Microsoft launch program to skill over 62,000 women in AI, cloud
In the first year of implementation, the initiative will train 1,500 teachers. Each faculty trained will be equipped to support over 50 students in one year, impacting 60,000-75,000 students. The program will work in collaboration with the AICTE Training and Learning Academy-ATAL and state collegiate education departments. Read More>>
Workday steps up its multi-cloud strategy with Google Cloud countering AWS
Workday unveiled a multi-year strategic partnership with Google Cloud to host its core applications. The move is the latest by several leading enterprise application vendors, including SAP and Salesforce, to loosen their dependence on AWS — and a significant boost for Google Cloud’s data-centric strategy to gain ground in the enterprise. Read More>>
Mergers and Acquisitions
Microsoft acquires Peer5 to ease Microsoft Teams’ network demands
When many in-office employees try to access a video stream simultaneously, it can strain a company’s LAN or WAN. Peer5’s eCDN uses a peer-to-peer model to ease that pressure. Read More>>
Sony’s acquisition of anime streaming service Crunchyroll is complete 
The service joins fellow anime entertainment company Funimation as an official subsidiary of Sony. The buyout is worth USD 1.175 Bn. Read More>>
Executive Movement
Twitter India head moves to a different role 
Manish Maheshwari, the head of Twitter India, has taken a new position at the company and is relocating to the US.  Maheshwari will move to the US as Senior Director (Revenue Strategy and Operations). Read More>>
Anne Sheehan appointed as the head of Microsoft Ireland 
Anne Sheehan has been appointed General Manager of Microsoft Ireland, taking over from Cathriona Hallahan, who left the company more than 35 years later. Read More>>

Latest Industry Insights from Draup Braindesk

  • Media companies strive to optimize their advertising platforms and operations by multiplying down on audience intelligence, analytics, and data management platforms to manage more robust segments and profiles.  

  • Blockchain technology can increase profits for content creators and media companies by providing real-time consumption-based pricing against assets with a digital identity.  

Content Development  

• Sophisticated planning tools, advanced analytics, and machine learning are being applied to content production, helping media companies to optimize human and technical resources. 

 • Media companies need to collaborate/subscribe with specific content development tools to produce content that draws attention among digitally engaged customers.  

Content Distribution  

• From document workflows, publishing various formats to delivery, the opportunities are there for digital technology and automation to lead distribution teams for enhancement.  

• Distributors and broadcasters need to reach out to the right content format partners to cater to customers across various digital platforms.  

Content Experience 

 • Interactive experiences around AR/VR and 3D-based games and movies are critical use cases gaining high importance.  

• OTT and social media platforms are new-age players that enable seamless video experience to the digitally enabled audience. 

Key Focus Areas  

• Movie schedule generation for theatres and social media distribution automation are the primary focus areas for the service providers. 

Case study: 

Microsoft leveraged natural language (NL) technologies to boost non-player character (NPC) dialog experiences in games, specifically role-playing games (RPGs).  

• Their solution is to change the standard menu interaction dialog, so that menu items are dynamically generated during game runtime rather than scripted during development time. 

Key Funding Alert

Reddit to raise USD 700 Mn at over USD 10 Bn valuation
Reddit will raise up to USD 700 Mn in late-stage funding led by Fidelity Management and Research Company, giving it a valuation of more than USD 10 Bn. The company’s popular WallStreetBets forum has been at the heart of a boom in trading by small-time stock market investors this year that has threatened Wall Street hedge funds and sent shares in companies including GameStop and AMC, soaring. Read More>>

Startup Spotlight

Company – Thrillz 
Total Funding – USD 1.68 Mn
HQ Location – London, United Kingdom 
About: Thrillz delivers celebrity-made custom videos, live events, and experiences, allowing fans to connect with their favorite celebrities personally. Live one-to-one zoom calls, and one-to-many concerts are the highlights of the company. The company also operates in the B2B space by hosting virtual celebrity events or business promotions via personalized video messages. Read More>>

Latest Reports Published in Draup

BBC Account Intelligence Report:BBC focuses on offering students digital learning tools and providing Audio Lab to amplify the next generation of podcasters to help level the playing field and AI to draw up channel schedules that suit the preferences of the audience and to create an entirely new programmer from its archive’s millions of hours of content. Read More>>
Spotify Account Intelligence Report: Spotify focuses on analytics and measurement tools to evaluate, demonstrate, and improve the effectiveness of advertising campaigns on its platform. Spotify invested in R&D to drive user engagement, customer satisfaction and aims to design products and features that create and enhance user experiences; new technologies are at the core of many of these opportunities. Read More>>
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